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Rating: 3.9Based on 509 reviews
  • Most helpful positive
    3 months
    Rating: 4 out of 5
    verified customer

    Super pretty color, but didn't take at the roots.

    I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview

    Translated from swedish

    1 product in post Super pretty color, but didn't take at the roots.
    4678 views
    • 3 months
      Yes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair πŸ₯² Thank you, lovely you πŸ’•πŸ’•

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  • Most helpful negative
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting πŸ˜ƒπŸ«‘

    Translated from swedish

    1 product in post Pink pastel
    26682 views
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  • 10 hours
    Rating: 5 out of 5

    Super good!

    I have bought it several times as a brown-haired person, and it fits so well! The red color is pillarbox red!

    Translated from swedish

    1 product in post Super good!
    186 views
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  • 2 days

    Question about color

    How well do purple shades stick to dirty blonde hair?
    1 product in post Question about color
    78 views
    • Customer service at Lyko
      1 day
      Hi Alma, Thank you for your question! The brand has designed the product images so that the desired result is achieved when the starting hair color is white ☺️ If there is already a color in the hair, this will also affect the color result. The porosity, condition, and quality of the hair can also influence the outcome! However, this is a darker shade, so generally, the starting hair color (if it is light) does not affect as strongly as with pastel shades 😊 Unfortunately, I can't say more precisely what the result would be on your hair! I recommend that you first try the color on a small section of your hair to see if the result matches the desired shade! I hope this was helpful. Sunny Friday πŸ’›πŸŒž
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  • 6 days
    Rating: 5 out of 5
    verified customer

    Super good!!

    Insanely vibrant color, I only used one jar for my whole hair!! Important to keep in mind is that it easily sticks to light surfaces, so prepare with bleach, and the hair must be treated (bleached) beforehand for it to stick (it says in the instructions). I had a bit of regrowth which it didn't stick as well to, but I can deal with that. I don't remember how long I had it in, but maybe around 20 minutes? Super good just!! Hope it keeps the color :))

    Translated from swedish

    1 product in post Super good!!
    1112 views
    • Sexpert pΓ₯ Lyko
      5 days
      Wow, what a color πŸ’œ

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  • 1 week
    Rating: 3 out of 5
    verified customer

    Honest

    They are a hit or miss for me. Their shades inn green, plum and blue, never a problem. But i would like to warn that some of their "purple colors are a bit weird. Ebony looks black online and when i went to a store that sells directions hair dye, the swatch was black. To my surprise it turned a warm purple, and later just blue I guess for the price i can't really complain though
    1 product in post Honest
    204 views
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  • 2 weeks

    Fluorescent yellow "+ tangerine

    Hey! I’ve been on the hunt for ever bright daffodil because I want to do a rainbow look (a month after pride haha but still) and I was wondering if you can mix FY and T to get a slightly warmer yellow instead of a green yellow?

    Translated from swedish

    1 product in post Fluorescent yellow "+ tangerine
    384 views
    • Hairdresser at Lyko
      1 week
      Hey Maria! πŸ‘‹πŸΌ Yes, you can absolutely mix Fluorescent Yellow and Apricot for a warmer yellow! πŸ’› This way, the green is toned down, and you get a sunnier, golden shade β˜€οΈ Feel free to try it on a strand first, and rainbow hair works year-round if you ask me! 🌈✨ Have a nice day 🌺

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  • 2 weeks

    Flamingo Pink

    When will the color flamingo pink be available again?πŸ’—
    1 product in post Flamingo Pink
    364 views
    • Customer service at Lyko
      2 weeks
      Hello Sevil! 😊 Great news! An order has been placed, so hopefully it will be back in stock soon. If you click on "Notify Me", you’ll receive an email as soon as it’s available to order. Take care! πŸ’Œ
    to leave a comment
  • 3 weeks
    Rating: 5 out of 5
    verified customer

    Sits well

    So satisfied. Put it in drn once and now, 1.5 months later, the color is still there. Not as strong, but there is color. Bought pink, will also try the gray.

    Translated from swedish

    1 product in post Sits well
    408 views
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  • 1 month
    Rating: 5 out of 5
    verified customer

    Great hair color

    Love the color this gave me!

    Translated from swedish

    1 product in post Great hair color
    383 views
    to leave a comment
  • 1 month

    Apricot

    Hi! That apricot shade seems to be out of stock. Do you have any information on when it will be back?:)
    1 product in post Apricot
    636 views
    • Skin therapist at Lyko
      1 month
      Hi Saana! 🧑 It looks like a new variant is arriving at our warehouse soon! Keep an eye on the product, and you'll get an email when it's available for order again! πŸ’Œ
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  • 1 month
    Rating: 4 out of 5
    verified customer

    Works about as expected

    Left this in quite dark brown untreated hair tips for almost 1 hour (life happened) a few days ago and still the color looks quite okay. The hair shifts in blue, green, and black depending on the light, which I think is quite fun, but if you want a more stable color, bleaching is of course recommended. But don’t do like me and skip using gloves if you don’t want to spend some time at the sink scrubbing your hands with hand sanitizer. Now you know it will stay in the hair for a while at least!

    Translated from swedish

    1 product in post Works about as expected
    434 views
    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Midnight Blue

49 kr
Rec. price 69 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

Often bought together

84 kr
203 kr

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