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Based on 506 reviews
  • Most helpful positive
    3 months
    Rating: 4 out of 5
    verified customer

    Super pretty color, but didn't take at the roots.

    I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview

    Translated from swedish

    1 product in post Super pretty color, but didn't take at the roots.
    4130 views
    • 3 months
      Yes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair πŸ₯² Thank you, lovely you πŸ’•πŸ’•

    to leave a comment
  • Most helpful negative
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting πŸ˜ƒπŸ«‘

    Translated from swedish

    1 product in post Pink pastel
    26431 views
    to leave a comment
  • 1 day
    Rating: 5 out of 5
    verified customer

    Sits well

    So satisfied. Put it in drn once and now, 1.5 months later, the color is still there. Not as strong, but there is color. Bought pink, will also try the gray.

    Translated from swedish

    1 product in post Sits well
    25 views
    to leave a comment
  • 5 days
    Rating: 5 out of 5
    verified customer

    Great hair color

    Love the color this gave me!

    Translated from swedish

    1 product in post Great hair color
    61 views
    to leave a comment
  • Apricot

    Hi! That apricot shade seems to be out of stock. Do you have any information on when it will be back?:)
    1 product in post Apricot
    236 views
    • Skin therapist at Lyko
      5 days
      Hi Saana! 🧑 It looks like a new variant is arriving at our warehouse soon! Keep an eye on the product, and you'll get an email when it's available for order again! πŸ’Œ
    to leave a comment
  • 2 weeks
    Rating: 4 out of 5
    verified customer

    Works about as expected

    Left this in quite dark brown untreated hair tips for almost 1 hour (life happened) a few days ago and still the color looks quite okay. The hair shifts in blue, green, and black depending on the light, which I think is quite fun, but if you want a more stable color, bleaching is of course recommended. But don’t do like me and skip using gloves if you don’t want to spend some time at the sink scrubbing your hands with hand sanitizer. Now you know it will stay in the hair for a while at least!

    Translated from swedish

    1 product in post Works about as expected
    181 views
    to leave a comment
  • 2 weeks

    Bright daffodil

    Is there any information on when the bright daffodil shade will be back in stock?
    1 product in post Bright daffodil
    406 views
    • Skin therapist at Lyko
      2 weeks
      Hi there! πŸ’› I see that it has been ordered and a new batch is soon arriving at our warehouse! Please keep the product on watch so we can notify you personally when it is available again 🀩
    to leave a comment
  • 2 weeks
    Rating: 1 out of 5

    Doesn't work

    The color doesn't stick at all even though I did exactly as instructed. I even tried it twice and there's not even a hint of color in my hair.
    1 product in post Doesn't work
    145 views
    • Skin therapist at Lyko
      2 weeks
      Hi Matleena, and thank you for leaving a review 🩷 I'm sorry to hear that the product didn't work as you wanted. Many factors can affect this, such as your hair type or hair color. I hope you find a product that works better for your hair type! 😍
    to leave a comment
  • 3 weeks

    Hi.

    When will this color be available? Soon? Before the offer expires?
    341 views
    • Skin therapist at Lyko
      3 weeks
      Hey there! 🩡 I know it has been ordered, but we haven't received an exact estimate for when the stock will be replenished. Let's really hope it arrives before the offer ends! Please keep the product on your watchlist so we can notify you personally when the product is available again 🀩
    to leave a comment
  • 3 weeks

    ?

    How long and how many showers do they last?

    Translated from swedish

    1 product in post ?
    357 views
    to leave a comment
  • 3 weeks
    Rating: 5 out of 5
    verified customer

    Rose red

    I am super satisfied with the color

    Translated from swedish

    1 product in post Rose red
    1026 views
    • 3 weeks
      So freaking gorgeous! It really suits you 😍 Love their hair colors πŸ€—

    to leave a comment
  • 3 weeks

    Ingredients

    Hi! There’s nothing about the ingredients in the product. What are the ingredients in pastel pink?

    Translated from swedish

    1 product in post Ingredients
    329 views
    • Customer service at Lyko
      3 weeks
      Hey Mimmi! 😊 Thank you so much for bringing this to our attention! I will pass it directly to the responsible department, so hopefully an ingredient list will appear soon 🀍 Take care!

    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Midnight Blue

49 kr
Rec. price 69 kr
This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click β€œWATCH” and we’ll make it happen!

More shades

Midnight Blue,49 kr
Rec. price 69 kr
,Out of stock

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

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