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Rating: 4Based on 554 reviews
  • Most helpful positive
    The post was made 1 years
    Rating: 4 out of 5
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.
    1 product in post Doesn't bleed
    10185 views
    • The comment was made 1 years
      @Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair
      2 likes
  • Most helpful negative
    The post was made 8 years
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting πŸ˜ƒπŸ«‘
    1 product in post Pink pastel
    31343 views
  • The post was made 5 days
    Rating: 1 out of 5
    verified customer

    Worst I've ever tried

    This was really disappointing. There was barely any color and it turned out really uneven and patchy. Would not recommend this.
    1 product in post Worst I've ever tried
    268 views
  • The post was made 3 weeks

    When is more coming?

    I'm so impatient, would really need it haha
    1 product in post When is more coming?
    674 views
    • The user's roll: Lyko Creator. The comment was made 2 weeks
      Hello Jenny! I have checked the color and can see that it is ordered 😍 Currently, we do not have an exact date for when it will be back in stock, but I hope it won’t be long! I suggest you follow this if you haven’t already. Then you will get an email the moment it is available to order again πŸ’Œ Take care!
  • The post was made 3 weeks

    When will it be back in stock?

    I've been watching it for a long time now, do you know when it will be back in stock?
    1 product in post When will it be back in stock?
    483 views
    • The user's roll: Customer service at Lyko. The comment was made 3 weeks
      Hello Lotta! We don't have a confirmed date for when the product will be back, but we're keeping our fingers crossed that it won't take long ☺️ Keep the product under watch, and you'll be notified immediately when it's available to buy. All the best! ✨
      1 likes
  • The post was made 1 month

    milliliter

    It is actually 100 ml, not 88 on all these jars!!!
    1 product in post milliliter
    951 views
    • The user's roll: Hairdresser at Lyko. The comment was made 1 month
      Hello there Frida! πŸ‘‹πŸ˜Š Oops, something definitely went a bit wrong here! I’m forwarding this to my amazing colleagues in the right department so it can be fixed as quickly as possible. Thank you so much for bringing this to our attention! 🩷 If you have any further questions, we’re here to help you in the best possible way! Wishing you a wonderful rest of your day!
  • The post was made 1 month

    Directions Hair Colour

    Hi Support. How does the color work on dark brown hair? I am from Thailand, so my hair is dark brown and thick, do you have any tips? Best regards Susanne Kling
    1 product in post Directions Hair Colour
    902 views
    • The user's roll: Hairdresser at Lyko. The comment was made 1 month
      Hi Susanne! 😊 Directions Violet is a lovely purple direct dye πŸ’œ To get a really intense and clear purple shade, the hair needs to be bleached and sufficiently lightened before applying the color. Since your hair is dark brown, you can get a subtle purple tone, especially when the light hits the hair. It can be a very nice effect if you want a more discreet color change ✨ Have a great day! 🌸
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Directions tulip hair dye

    Mixed with conditioner it became a really nice bright pink and lasts well! πŸ’•
    1 product in post Directions tulip hair dye
    981 views
  • The post was made 2 months
    Rating: 4 out of 5
    verified customer

    Super

    Really nice hair color. Doesn't last super long but blends nicely in the hair.
    1 product in post Super
    1177 views
  • The post was made 2 months

    When?

    When will the product be back in stock??🩷🩷
    1 product in post When?
    1099 views
    • The user's roll: Hairdresser at Lyko. The comment was made 1 month
      Hi again Frida! 😊 Unfortunately, I don’t have a confirmed date for when the product will be back in stock ☺️ If you have clicked "Notify me" on the product page, you don’t need to keep checking yourself – you will automatically receive an email as soon as the product is in stock and available to order 🀩 Have a really great day! β˜€οΈ
  • The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Love it πŸ₯°

    Love the hair color 🀩 Needs refreshing after a few washes, but the color is gorgeous! #lykoreview
    1 product in post Love it πŸ₯°
    963 views
  • The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Best hair color

    A very affordable hair color!! The result was exactly what I expected ☺️
    1 product in post Best hair color
    1136 views
    • The comment was made 1 day
      Thank you for sharing your thoughts! We really appreciate you taking the time to tell us about your experience. Your feedback helps us understand what matters most to you and how we can continue to improve. Whether you’re sharing a suggestion, highlighting something you enjoyed, or pointing out something we could do better, we’re grateful to hear your perspective. Thank you for being an active part of our community and contributing to the conversation! 🎁 lyko. site/a/2qXY69RvJkJFYeLK

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Midnight Blue

49 kr

Free delivery option available from 300 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

100 ml

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