Joico

DEFY DAMAGE
IN A FLASH

7-SECOND BOND BUILDER
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.

Here’s Why You’ll Love It:

When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.

Safe for color-treated hair

Silicone-free

PETA-approved, global animal test-free

Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

* Against combing breakage on damaged hair vs. untreated


Let’s Look Inside:

This bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*.
This damage-defying treatment includes our enhanced bonding technology and Liquid Keratin.

BOND-BUILDING:
Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.

LIQUID KERATIN:
Includes Liquid Keratin, an essential building block of healthy hair.

* Against combing breakage on damaged hair vs. untreated

Use:
When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.