The secret to her iconic hair is finally out! Sabrina has teamed up with Redken to share her love for Acidic Bonding Concentrate. ❤️   Just like Sabrina says, "We all deserve a better bang!" 😉 And ABC is here to deliver. Our haircare range strengthens damaged hair in just ONE use*, leaving it 2x stronger** and 14x smoother*. Talk about a transformation! 🤩   Get ready to experience the ABC difference! #Redken #AcidicBondingConcentrate #SabrinaCarpenter #RedkenBangsBest   *System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner & Leave-in vs. undamaged hair ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo

We're SO excited to announce our new global ambassador for Redken: the incredible Sabrina Carpenter! ✨🎤   Sabrina is known for her powerhouse vocals AND her iconic hairstyle (those bangs are legendary 🔥). Her secret weapon for keeping her hair strong, healthy, and stage-ready? Easy, Short n' Sweet with ABC!    Just like Sabrina says, "We all deserve a better bang!" 😉 And Acidic Bonding Concentrate is here to deliver, strengthening damaged hair in just one use*. That means 2x less breakage** and 14x smoother hair*!   Her favorite product? The ABC Leave-In Treatment. This heat protectant shields your hair from damage and keeps it looking & feeling healthy, even when things heat up.🔥 Remember, for the healthiest bang, always use protection! 😉   Sabrina trusts ABC for her iconic look, and you'll be seeing her love for the range all over social media very soon. ✨   Ready to experience the ABC difference that Sabrina swears by? 💖   #redken #redkenbangsbest #redkenrepairs #acidicbondingconcentrate   *System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner & Leave-in vs. undamaged hair ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo