Giorgio ArmaniPrisma Flash Glossy Color Lip Balm 44 Heat Flash

Armani beauty unveils PRISMA FLASH, the next-generation lip balm that delivers a flash of light, color, and care in one swipe—bringing a new dimension of glossy shine and color impact, encapsulated in a luxurious couture-inspired case.

It begins with a flash of light on your lips, powered by the new prisma-light technology. The formula’s flash-activated mirror-pearls instantly catch and amplify the shine. Crafted from borosilicate—the essence of mirrors—these pearls capture, refract, and enhance light under a flash of light, creating the purest shine ever in a lip balm. Then comes the color: in a single swipe, PRISMA FLASH reveals a vibrant color impact.

For the first time, smart pigments deliver high-color impact with high transparency and luminosity, allowing light to diffuse beautifully, fusing with your lips to reveal a custom finish.

A unique formula:

Available in up to 18 light-infused shades, including one pH‑reactive, the formula is enriched with 63% skincare ingredients - including blueberry oil and 12% squalane - to provide up to 24 hours of deep hydration*, leaving lips protected, hydrated, and comfortable.

An inviting scent of rich floral osmanthus and delectable pearly fig milk conjures a Mediterranean summer.

PRISMA FLASH is presented in a couture-inspired case. Crafted from silver aluminium with refined champagne gold accents, it provides a luxurious couture feel in your hand. The case is designed with Armani beauty's signature double ellipse and a slanted cap, while the Giorgio Armani monogram in champagne gold embellishes the top.

*Consumer test on 140 women

How to Use:

Glide the balm across your lips in a single, effortless swipe to reveal an instant glossy shine and vibrant color impact, leaving lips feeling hydrated and comfortable. Build the intensity by applying a second or third layer. Each swipe amplifies the color saturation and light-refracting shine for an unparalleled dimension of gloss and vibrancy. When applying the 01 "Rose Flash" shade, its unique pH-reactive formula transforms upon contact into a custom rose pink tone created just for you.