Lyko opens a “Sworsk” cross-border store in Charlottenberg – beauty without borders
Lyko continues to accelerate the physical expansion and plans to open a new store at Charlottenberg Shopping Center in spring 2026. With this establishment, Lyko takes the step into one of the Nordic region’s strongest retail locations, right at the heart of cross-border shopping.
Charlottenberg is a natural shopping destination, attracting more than 4 million visitors every year and drawing customers from far beyond the region. This is where Swedish and Norwegian beauty lovers meet. The new store enables Lyko to reach new customer groups, strengthen the presence in western Sweden, and continue building the brand in Norway.
The new store is part of Lyko’s long-term commitment to physical retail as a strategic complement to e-commerce. Establishing a presence in carefully selected locations with strong regional reach is an important part of Lyko’s continued growth journey.
–“Charlottenberg is strategically important to us. Cross-border shopping is one of Sweden’s strongest retail environments, with a natural mix of Swedish and Norwegian customers. This makes the establishment a natural step in our continued physical expansion and in our ambition to grow further in Norway,” says Erica Wredberg, Chief Retail Officer at Lyko.
–“Lyko further strengthens our overall offering and is a perfect fit for our customer mix and our strong position within cross-border retail. The establishment is fully aligned with how we continue to develop Charlottenberg as an attractive and vibrant shopping destination,” says Claes Sjöholm, Center Manager at Charlottenberg Shopping Center.
