bareMinerals

A clean and vegan mascara with fortifying plant-based serum, proven to deliver visibly longer, fuller lashes — instantly and over time.

This breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout.

Inspired by lash-enhancing serums, our vegan lash serum utilizes Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout.

Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara — the brush lengthens, lifts and defines for your longest lashes ever.

Waterproof.
Ophthalmologist-tested and safe for contact lens wearers.

Proven Results:
- Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks*
- 100% felt their lashes were stronger with less fallout**
- 100% felt their lashes were dramatically longer, instantly and after 8 weeks**

*Based on an 8-week clinical study with 30 women. Results may vary.

Shade:
Black

The product is:
- Vegan
- Gluten free
- Sulfate free
- Talc free
- Silicone free
- Oil free
- Fragrance free
- Chemical free
- Alcohol free
- Cruelty Free

Use:
1) Position brush horizontally, directly under lashes as close to the root as possible, lifting up and out — no need to wiggle. Apply as many coats as desired to give lashes amazing length and lift. 2) The back of the brush can be used to add fullness. Focus on the middle lashes to create a wide-eyed effect. 3) Use the side bristles to define corners and lower lashes.

1. LENGTHEN: Position the brush horizontally, directly under lashes as close to the root as possible, lifting up and out — no need to wiggle. Apply as many coats as you’d like to give lashes amazing length and lift.

2. BUILD: The back of the brush can be used to build fullness. Focus on the middle lashes for a wide-eyed effect.

3. DEFINE: Use the side bristles to define the corners and lower lashes.