I usually don't like Björn Axén's products, but this hair oil is the best I've ever used. It has been with me for several years, previously as their old, discontinued oil "Hair oil - smooth and shine." The formula is quite thick, which means 1, max 2 pumps are enough to distribute in the hair. I've tried everything from Davines Oi Oil to Maria Nila's Argan oil, but I don't think there's a single hair oil that compares to this one. It provides plenty of moisture and gives the hair a nice shine. Plus, it's super economical – one bottle usually lasts me about AT LEAST half a year, and I use it daily.