HjärtligtShampoo Color & UV 250 ml

The anatomy of hair, color, and the sun.
When your hair hits the sunlight, its proteins and lipids start to oxidize, leading to strands that are weaker, less shiny, and dull in color. The sun's rays have a bigger impact on the antioxidants in the hair's outer layer (cuticle) than in the cortex. This results in damage to the outer layer, making the strands weaker and less resilient, which can cause frizz, lifeless hair, or "split ends that creep up the strand," and can also lead to loss of color and shine.

How the Color and UV Protection Works
Hjärtligts Färg & UV series steps in to protect and prevent the oxidation caused by UV rays, thanks to a hefty dose of antioxidants from cold-pressed rapeseed oil and sunflower oil, both bursting with vitamin E.

The formula is also packed with a generous amount of rice protein and biosaccharides that latch onto the outer layer (cuticle), beefing up the strands, boosting shine, and keeping your color vibrant and from washing out too soon.

The Ingredients

Certified and vetted by Grön Salong's rigorous environmental standards, this series boasts these powerhouse plant-based ingredients:

Biosaccharides from fermented plants – pamper, moisturize, and fortify hair and scalp
Rice protein – amps up hair's keratin
Lactic acid – keeps the formula gentle with pH balance
Rapeseed oil – loaded with fatty acids and antioxidants for that extra gloss and moisture.
Sunflower oil – packed with fatty acids, antioxidants, and a natural sun shield
Mildly scented – with an allergy-friendly aroma.

How to Use:
Splash your hair with water and then squeeze a shampoo dollop the size of a five-krona coin into your palm, working it through your hair. Rinse well. Go for round two. Then, apply Färg & UV Conditioner. To ramp up protection (especially in the summer), top off with Färg & UV Conditioner Spray on dry or semi-dry hair, leaving it unrinsed.