Joico

COLORFUL
Anti-Fade Shampoo

A gentle cleanser that takes out what you DON’T want and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor—nourishing strands so hair looks healthier and shinier.

WHY YOU’LL LOVE IT:
The Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture.
-Color vibrancy lasts up to 8 weeks;
-Free of SLS/SLES sulfates;
-Gently cleanses color-treated hair;
-Fortifies hair for 3X greater resistance to breakage.

DIRECTIONS:
-Apply to wet hair.
-Lather and rinse thoroughly.