LOWD CosmeticsThe First Letter Eyeshadow Palette

The First Letter Eyeshadow Palette is LOWD’s debut palette, specially designed by Felicia Aveklew to meet a wide range of needs. Featuring matte neutrals, bold pops of color, and creamy shimmer shades, it allows you to create anything from a subtle everyday look to experimental makeup for a night out or a festival. The palette is entirely vegan and cruelty-free, with packaging made in large part from recycled plastic.

Use:
Always start with a primer or some form of base before applying eyeshadow. Not to prime is a crime!

- Begin by applying a neutral base shade across the entire lid. This will help the other shadows blend more seamlessly into each other. For lighter skin tones, Lazy works well, while for deeper skin tones, shades like Logic or Lasting are great options.
- The shadows are easiest to blend if you work from lighter to darker shades, gradually building up the pigment.