PradaParadigme Le Parfum 50 ml

Paradigme Le Parfum, the new intense masculine fragrance by Prada.

THE SCENT

This new ambery woody signature opens on the warm sensuality of ambery woods composed of Peru balm, benzoin resin and vigorous guaiac wood.

The ambery woody facets are now enhanced by Amberever — the next-generation molecule with unprecedented power, diffusion, and lastingness. At the heart, a leathery vanilla reinvented “au masculin” and blending with a gourmand geranium revealing floral rosy facets for an unmissable gourmand signature.

LONG-LASTING

A 12H* long-lasting scent makes Paradigme Le Parfum a hyper-lasting and sensual fragrance, noticed and complimented all day.

REFILL

Prada Beauty embraces responsibility: the entire range is refillable.

When you purchase a 150ml refill instead of three 50ml bottles, you help save:

• 65%** glass

• 100%** metals

• 75%** plastic

• 50%** carton

All packaging is FSC MIX certified.

• Prada Beauty embraces responsibility: the entire range is refillable.

• A sensual masculine fragrance that you can wear all day long and that makes you smell unforgettable.

• Intense scent all day long.

• With an ambery woods signature instantly projects and makes you get noticed.

• The perfect gift for men.

*Consumer use test with 68 individuals.

**Calculation based on comparison of 3 bottles 50ml vs 1 refill 150ml.

How to Use:

Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a strong and long-lasting perfume scent. If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rinse off the scent. Avoid rubbing or dabbing skin after application. This breaks down the fragrance, causing it to wear off more quickly.