Sabrina Carpenter has taken over, and she’s brought the power of Acidic Bonding Concentrate with her! You've seen her online, and now you'll see her all over Stockholm on the big screens! 👀   Sabrina knows a thing or two about a great bang, and her secret weapon is ABC. This amazing range repairs one years worth of damage hair in just one use*, leaving it 2x stronger** and 14x smoother*.   Keep an eye out for her around the city – pssst, start with Stureplan - you won't be able to miss her! #Redken #AcidicBondingConcentrate #SabrinaCarpenter #RedkenBangsBest #Stockholm   *System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner & Leave-in vs. undamaged hair ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo

We're SO excited to announce our new global ambassador for Redken: the incredible Sabrina Carpenter! ✨🎤   Sabrina is known for her powerhouse vocals AND her iconic hairstyle (those bangs are legendary 🔥). Her secret weapon for keeping her hair strong, healthy, and stage-ready? Easy, Short n' Sweet with ABC!    Just like Sabrina says, "We all deserve a better bang!" 😉 And Acidic Bonding Concentrate is here to deliver, strengthening damaged hair in just one use*. That means 2x less breakage** and 14x smoother hair*!   Her favorite product? The ABC Leave-In Treatment. This heat protectant shields your hair from damage and keeps it looking & feeling healthy, even when things heat up.🔥 Remember, for the healthiest bang, always use protection! 😉   Sabrina trusts ABC for her iconic look, and you'll be seeing her love for the range all over social media very soon. ✨   Ready to experience the ABC difference that Sabrina swears by? 💖   #redken #redkenbangsbest #redkenrepairs #acidicbondingconcentrate   *System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner & Leave-in vs. undamaged hair ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo