I actually didn’t intend to buy this, but added it to get free shipping and it sounded like a good value hair mask. 🙈 I’ve used it a few times and every time I’ve used it, I’ve thought - wow, my hair feels so thick. But I definitely don’t have that - I have Nordic, over-bleached, fine hair. So today I decided to check what it was that I used, put on my glasses, and when I saw it was plumping, I have to say that for once a product does what it’s supposed to! It actually delivers the feeling of plumping in my hair. My hair actually feels thicker, and since I’m half-blind without my glasses and didn’t know which product I was using, I see this as a perfect blind test on myself!