I use it daily. Works miracles for tired eyes. But you really have to practice to get the hang of the application, as many describe you can get a white film and/or it can tighten on the skin, I usually apply it with a cotton swab on completely clean skin, I roll it in the cream and swipe horizontally along the wrinkles in soft movements, no skin cream should be left underneath, then it's game over, and then I dab with a finger along the edge of the application to avoid it tightening as well.. you look so much more awake.