for textured hair

for textured hair – your essentials for textured hair.

Vegan, fragrance-free haircare made in Sweden with botanical ingredients that nourish, define and strengthen every curl, wave and coil.

FTH was founded with the vision of normalising textured hair and making it easier to understand, care for and embrace your natural hair texture. With a focus on hydration, scalp health and gentle routines, FTH offers thoughtfully developed products that work with your hair’s natural texture, not against it.

A simple, nourishing haircare routine for the whole family, from age 3 and up.