ICONIC LondonEnrich and Elevate Mascara

Fluttery, curled & volumised panoramic lashes
- Feels weightless on your lashes!
- Kind-to-lashes formula with Symlash®
- More than 7 out of 10 consumers said lashes looked longer (73%), more voluminous (71%), and more lifted (75%), after 4 weeks of use.
- Ultra black formula – no tinting necessary!

Introducing ICONIC's first kind-to-lashes performance mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds…
Amp up your lash game with the Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and we reckon that’s pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application.

What it is:
Goodbye lackluster lashes – hello fluttering fabulousness! Get ready to take your lashes to the max! This ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It’s the mascara that just keeps on giving!


What it does:
The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash® formula and rich black pigments. Lashes are left separated, fanned out and fuller-looking – with a soft, flexible finish. It’s long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.

Key ingredients:

Symlash® : The secret to Enrich & Elevate lies within innovative Symlash® technology. It’s a strengthening, active ingredient that helps to improve the appearance of lash thickness and density.

Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.

Black Pigment: We use only the blackest-looking pigment for deep colour payoff. There’s no need to tint your lashes when our formula’s this rich, babes.

*Based on a consumer perception study of 102 women.

Use:
For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash. Pull the formula through the length of your lashes and get ready to WOW with just one sweep. Coat both your top and bottom lashes for a long and feathery look. Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.