Make Up Store

Born in the pro world, yet reimagined for today. Since 1996, Make Up Store has embodied expertise, quality, and artistry, proudly ruling its prestigious spot in the makeup world. Now, in 2025, we show up revitalized, sharper, and more on point than ever—with new daily looks, a fresh view, and items made for infinite makeup lovers.  From backstage to center stage—this is the relaunch of an icon.

Popular products

Latest reviews

  • Totally okay

    Firm Fixation Brow Gel Clear

    ~Sustainability~ •A brow gel that keeps the brows in place like a snap all day long, it requires force for the brows to physically move after applying this. ~Consistency~ •Upon application, the consistency is transparent, light, and runny, which makes it easy to work with. ~Brush~ •The brush is small with tiny bristles on one side, and flat and slightly curved on the other side. If you have thick brows with many hair strands, I think it can be hard to reach everywhere. ~Feel/Result~ •The result is stiff brows that stay where they should. There are no visible residues. I personally only get annoyed that the hair strands become very hard and stiff from the product, which can sometimes be felt when you touch the muscles in this area. ~Recommendation~ •If you don’t like your brows to be hard and stiff, I wouldn’t recommend this unfortunately. Not for anyone with thick/full eyebrows either, as the brush is so small and it can be difficult to achieve an even application of the product and get the shape you want for the brows.

    Vanna5 hours

  • Best I've ever used

    Cover All Mix The Original

    It saved my whole day, I'm very red in the face and it hid the red spots.

    Julia1 day

  • Repeat purchase!!

    24 Days of Makeup Christmas Calendar

    Great calendar, bought it for several years and always just as satisfied!

    Madelene4 days

116 products
116 products
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