Moira is an innovative and trendy cosmetics brand founded in 2017 in Los Angeles by visionary entrepreneur Christine Kon. Moira's goal is to bring out the unique beauty and confidence of each individual. The brand's core values include innovation, style, passion and inclusivity. Moira's mission is to provide products that encourage self-expression and the confidence to enhance one's own beauty. Moira offers luxurious, high quality formulas, bright and natural shades and a superior application experience. Moira's products follow the latest make-up trends. The wide range covers all beauty needs for face, eye and lip makeup. The brand encourages creativity and confidence through beauty and is a growing brand known for breaking beauty standards and promoting diversity.