OMR BEAUTY is a Swedish beauty brand created by Omar Rudberg. With leading experts such as experienced perfumers and carefully selected manufacturing facilities, the ambition is to offer high-quality vegan unisex products – suitable for everyone. Simultaneously, the goal is to encourage people to pursue their passion and express their unique style without limitations.

Omar Rudberg, born in Venezuela and now based in Stockholm, stands as a resilient artist and actor, determined to shield his inner drive from the impact of stereotypes and opinions. Initiating his musical journey at a young age, he found himself collaborating with makeup artists and stylists from across the world, an experience that fueled his exploration of diverse avenues for creative expression. Out of this exploration emerged the concept of his own beauty brand OMR BEAUTY