The history of the Italian brand Replay dates back to 1978, when Claudio Buziol registered it. Replay was originally a brand that only made jeans in an original style, characteristic of Italian design and using material of superior quality. Replay now has over 220 retail stores throughout the world, where they also sell underwear, footwear, Replay glasses, and Replay perfumes. Replay fragrances are as popular today as the designer jeans they originally made. They are aimed at active young people who like the feeling of sensuality.