Björn Axen

A purple shampoo with violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached, and grey hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smoothen and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine. Suitable for all hair types, mainly blonde and grey hair. Vegan and dermatologically tested.

-Ceramides – Strengthen damaged and brittle strands
-Natural Oat Lipids – Smoothen and enhance shine
-Amino Acids – Repair, moisturize and help prevent breakage

Use:
Apply to damp hair and scalp. Massage until lather appears. Shampoo twice or more if needed. For best results, leave in for 2 minutes, or longer, for a stronger neutralizing effect. Rinse thoroughly. Combine with Cool Blonde Conditioner or Cool Blonde Hair Mask to enhance the neutralizing and moisturizing effect.