Björn Axen

This nourishing silver shampoo has violet pigments that boost brightness and effectively neutralize yellow and brassy tones in blonde, bleached and gray hair already after one use. The formula is enriched with Ceramides that strengthen brittle strands damaged due to chemical treatments, Natural Oat Lipids that smooth and enhance shine, as well as Amino Acids that repair, moisturize and help prevent breakage. Hair is left brighter, healthier and with a lot of shine.

Scent: Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk

Hair type: Suitable for all hair types. Specially formulated for blonde and gray hair.

Dermatologically tested and vegan

7 out of 10
- notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine*
- experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine*
- experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*

8 out of 10
- would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*

Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner**

*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect

Use:
Apply to wet hair and scalp. Massage until lather appears. Shampoo twice or more if needed. Leave in for at least 2 minutes. Leave in longer for a stronger neutralizing effect. Rinse thoroughly. Combine with Björn Axén Cool Blonde Conditioner or Hair Mask to enhance the neutralizing and moisturizing effect.