Björn Axén
- 3 månader
Repair your hair with Bonding serum
Enter: Björn Axén’s Repair Bonding Serum — the kind of high-performing, no-drama, deeply loyal serum your over-processed strands have been begging for. With a smart innovation called Bonding Molecule, this serum doesn’t just coat the damage — it rewires it. Think: broken bonds mended, keratin chains restored, elasticity improved, and bye bye breakage! Scent: It smells like soft jasmine, peach, and cedarwood. Claims: And 10 out of 10 (yes, a perfect score) say their hair feels softer and more manageable right away.* Formulated with Vitamin E (antioxidants and shine), Provitamin B5 (hydration, scalp included), and a feel that’s silky but never sticky. How to use: Apply it to damp hair and then blow dry or let it air dry!
4 produkter i inlägget Repair your hair with Bonding serum - 3 månader
Var med och tävla om produkter nominerade i Swedish Beauty Awards 2025
Drömmer du om en frisk hårbotten och ett frizzfritt, glänsande hår? Nu har du chansen att vinna Björn Axéns prisnominerade Scalp-serie och Anti-Frizz Miracle Spray – ett hårvårdskit som tar din rutin till nästa nivå! Så här deltar du: 1️. Följ vår sida – håll dig uppdaterad om de bästa hårvårdstipsen. 2️. Lämna en kommentar – berätta varför just du vill testa dessa produkter! *Notera att du måste vara över 18 år för att vara med och tävla. Tre lyckliga vinnare kommer att få hem ett kit med våra mest omtalade produkter, som hjälper dig att skapa en balanserad hårbotten och silkeslent hår – varje dag! Vad kan du vinna? ▫️Scalp Shampoo & balsam – djuprengör och balanserar hårbotten ▫️Anti-Frizz Miracle Spray – vårdar, mjukgör och skyddar ditt hår mot frizz, värme och UV-strålning. Tävlingen pågår till 14 Mars och vinnarna kontaktas direkt av oss efter avslutad tävling.
25518 visningar- 1 månadJag skulle gärna testa produkter från Björn Axén! Jag älskar att ta hand om mitt hår och är alltid på jakt efter nya favoriter. Delar gärna min upplevelse och tips vidare! 🫧💙
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har skapat en look4 månaderInstant Volume with Volumaster Pro
Some days, our hair just refuses to cooperate. No matter how much we tease, fluff, or flip, it stays stubbornly flat. Volumaster Pro gives you that effortless, natural volume without spending hours backcombing or using a dozen styling products. This is your hairs new best friend. Volumaster Pro works its magic at the roots, creating long-lasting lift without visible creases giving your hair that fresh-from-the-salon bounce in minutes. you’ll never go back to lifeless hair again!
4 produkter i looken Instant Volume with Volumaster Pro1995 visningarför att lämna en kommentarBjörn Axén
har skapat en look6 månaderCOLORFUL 2025
Let’s bring some extra color into our new year with our Color Seal. We can’t stress enough how good, efficient and healthy this series is for your hair. It contains shampoo, conditioner, hair mask and a leave in treatment, which is all the basics you need to keep a healthy and shiny hair. The series is enriched with Color Protect Complext to prevent the color from fading. It also have other benefits like strengthening the hair, keeping it moisturized and make it more smooth with a soft and shiny feeling. All this without weighing it down. Amazing huh? The series also contains Smoothing Anti-Static Molecule to help detangle the hair and prevent it from being frizzy. The Hair Mask contains Shea Butter softens and moisturizes the hair, and on top of that help preventing spilt ends. When launching this series, we did a consumer test on 100 participants that used all four products for 28 days. The results were amazing, read below: 9 out of 10: * experience that their hair gets more shine and more beautiful after using the Björn Axén Color Seal routine* * experience that the routine nourishes and rejuvenates the hair without weighing it down* * experience that color intensity is maintained longer after using the Björn Axén Color Seal routine* This really shows how effective this series is. All the products have a lovely smell that makes you wanna use it all the time. It is an light energetic scent featuring notes of fruity berries, rose and sandalwood. Fun fact! Did you know that you who don’t have colored hair can benefit at least as much as anyone else using this series? Combine these products together with Beauty of Joseon’s Revive Eye Serum to make it be as bright under your eyes as your hair is!
6 produkter i looken COLORFUL 20253921 visningarför att lämna en kommentarBjörn Axén
har skapat en look6 månaderNEW YEAR PROMISES
Every year we strive to be our best selves. We develop, we learn and we listen. It is important to reflect back on the year with gratitude, what you are proud of and what you wanna continue to with into the next year. It is also a golden moment to start fresh, clean page and set new goals you will try to achieve. One for certain could be to really start taking care of your hair. Deeply make sure it has everything it needs to be its best version of itself. Here we share our best tips for something you can promise your hair the new year that comes! Nourishment and moisture. This is the key to a healthy hair. The weather changes damage your hair, especially in Europe where we have seasons. Using heating tools will also take a strain on your hair, so giving it some extra love in regard of nutrients and moisture will work the magic. The best way of combining these two things is with hair masks. All our masks are filled with nutrients but some have extra moisture, for example Moisture Hair Mask. Find which one fits your hair best. The key with using hair masks is to use it after shampoo and really squeeze out as much water as you can before applying it. That will make it easier for the hair to absorb all the nutrients and moisture the mask provides. The hair should be towel dried or similar to that. Keep it in for at least 3 minutes and you are done! Next step into really taking care of your hair is taking care of your scalp. As we always say, a heathy hair needs a healthy scalp. Having issues with dry, flaky, itchy, oily or unbalanced scalp is way more common than we think. Therefore, we have our Scalp series that includes ingredients like Tea Tree Oil to soothe and rebalance oil production in the scalp. It also contains Anti-Pollution Shield to protect the scalp from environmental aggressors. The series including shampoo, conditioner and detox scrub creates optimal conditions for a healthy scalp. The series also has a Anti Hair Loss Serum, which is enriched with AnaGain™ which is an Organic Pea Sprout extract that is clinically proven to effectively strengthen the hair, restore hair density, and create optimal conditions for hair growth by prolonging the hair cycle and stimulating hair growth at the root. The serum is also infused with Moisture Lock Complex to maintain hydration in the scalp and Vitamin E with antioxidant properties. The series also has a massage brush that is very effective to use with all the products and will increase blood circulation in your scalp. Oil. This is a sensitive product for some people who experience that the oil only makes their hair greasy and won’t give that shiny, smooth and healthy feeling everyone talks about. The reason to that could be due to many things, either a bad hair oil for your hair type or you apply it wrong. The key with applying hair oil is that you should only take a few pumps and start applying it in wet hair. If you have really thick and coarse hair you can apply in dry hair too, but make sure that you don’t over use and massage it in and let it sink in before combing it. We recommend our Miracle Hair Oil that contains Organic Argan Oil, Carrot Oil and Linseed Oil that strengthens the hair, locks in moisture and helps prevent split ends. The antioxidant-rich formula promotes hair health and prevents color from fading. And the best part - it doest weigh down the hair. Hope this was to your help and you achieve your goals with taking your hair care routine to the next level 2025! And don’t forget - be proud of yourself. Even the small things count.
9 produkter i looken NEW YEAR PROMISESBjörn Axén
har skapat en look6 månaderNYE STYLING
New Years Eve is just around the corner. A holiday that for many people means celebration until midnight, and usually a pretty stressful day too with party fixing and getting yourself ready. Then what is better than a quick easy styling that doesn’t require newly washed hair or a lot of your time? Furthermore, it is a big bonus to be able to wash your hair the day after NYE and not feel like you’re washing it unnecessarily two days in a row. A sleek styling is a go to for all reasons above and is timeless and elegant - just like the holiday. One big plus for this styling is that it is actually even better if you have greasy hair - so don’t stress about needing to wash it before the guests arrive! This easy and quick styling requires a gel - preferably our Styling Gel -, some hair oil if you want (Miracle Hair Oil), a brush and some hair ties. Mix the products in your hands and apply to the hair on your scalp. Then put your hair up in a ponytail the height you desire. In the video we give to different examples on how to style your hair in the ponytail, either going a little crazy with small head ties creating bubbles (here you can choose whatever distance between the ties to create big or small bubbles) or put up in a bun and have an elegant and sophisticated look. You can also curl the hair in the pony tail if you wanna mix between a wet sleek look and curled hair. End with a hairspray that gives shine and keeps your styling securely during the night, as well as reducing frizz and taming flyaways, for example our fixing hairspray (as used in the video) or our Just Right Hairspray or Megafix Hairspray for even extra shine. All done! A classic styling for NYE is also an volumizing blowout - almost like a 1920s party! Can never go wrong. If you want to create this instead, we have a video of how you can achieve volume and an amazing blowout in no time here using our beloved Volumaster and our favorite Magic Style Brush: lyko.com/sv/social?item=f2820512-6bdb-4a98-81d1-c866ace2de29 and lyko.com/sv/social?item=561538d8-39ac-47cf-91ec-27455ee82572 At OBH Nordica’s LYKO Community site you will see a video right before NYE of how you can use our Volumaster (a must have) to improve your old styling and make it look newly done - stay tuned!
5 produkter i looken NYE STYLINGBjörn Axén
har skapat en look7 månaderFRIENDLY REMINDER
Aren’t we all in need of some moisture now during winter time with dry crispy air? Our hair is likely way more drier now due to weather changes. Our Moisture series is the answer to (almost) everything. Let us tell you why! Hyaluronic acid, of course. Taken from skin care and made into hair care, we have one of the most popular ingredients with an ability to bind moisture up to 1000 its weight. It has an incredible ability to gain moisture and we use to say it’s skincare for your hair! Anti-Dehydration Technology. Another reason why the hyaluronic acid is so rewarding in this series. This technology helps locking in the moisture for it to stay longer and maintain moisture during a longer period of time. These two ingredients work like a well oiled machine and is two key ingredients in this series and what makes it outstanding. Last but not least, Modified Guar. This makes the hair really soft and smooth without weigh it down. Guar also has outstanding abilities to bind moisture, even when using it in small amounts. It gives a conditioning effect for your hair and scalp. The whole series include shampoo, conditioner, hair mask and serum. All of these is obviously beneficial to use on a regular basis, even the serum, but you can also use it as a booster on dry spots only when needed. For example if you have a dry spot in your scalp or if you feel like your ends are way more drier then the rest of your hair, which is not uncommon. PS. Combine our Moisture series with The Ordinary’s Hyaluronic Acid 2% for the face to give the same moisture as your hair gets!
6 produkter i looken FRIENDLY REMINDERBjörn Axén
har skapat en look7 månaderCHRISTMAS GIFTS
Christmas is just around the corner. Every year is always the same hustle, and it can be hard to find a good, useful, thoughtful gift that won’t cost a fortune either. We are here to help! What is better than something you need to use, won’t have a big impact on the environment and is actually something we all need? Hair care. Below we will give our best tips for Christmas gifts to your loved ones. What can go wrong with shampoo and conditioner? I mean it is something we all need and eventually need to get either way. Moisture Shampoo and Conditioner is designed to fit all hairtypes and will give you moisture like no one else. Since it has hyaluronic acid, it can bind moisture up to 1000 times its weight and with its advanced Anti-Dehydration Technology, it locks in the moisture for a longer durability. The unisex fragrance and lovely smell can’t go wrong with anyone! Salt Water Spray. One of our all time favorites. Can be used both for creating texture and volume, and to get a firmer hold on your styling without using heavier products that will weigh down your hair. Many people don’t know that this product it as useful for short hair as long hair. The only difference is how you apply it. For example, it can be awesome to spray into long hair and let it dry before using a curling iron to get more volume, texture and make the curls last longer. Heat Styling Protection. One of our best sellers and is needed All. The. Time. We can’t stress enough how important it is to protect your hair from heat when using styling tools. There is a huge difference in how a hair treated with heat protection is way more healthier than one without it. The heat from styling tools takes away the hairs own moisture, make it dry and more fragile so your everyday life damages your hair. Heat Styling Protection gives protection up to 220° C which is as high as any styling tool goes. It also contains UV-protection that protects your hair from the suns UV-light and maintains its color. A must need! Last but not least we have our new Air Styler Pro. You get a lot of styling tool(s) for your money, since it’s a three in one. For a loved one who you are not sure of what kind of styling tool makes the best fit, this is the one! The concentrator is for quick drying and precision control when styling. Then you have the two interchangeable brush heads, the first one which is a 32 mm round brush that have retractable pins that gently release the hair from the brush. The other one is a 38 mm round brush and creates volume and big soft curls, perfect for the bangs for example. The tool is featured with ionization function to reduce frizz and enhance shine. It also has a cooling function to fixate your hair after styling and provide long lasting hold, since heat makes the hair more malleable and giving it cold temperature makes the styling stay as it is. We all wish you a wonderful Christmas time and hope this is to your help! Closer to the holidays we will release our best tip for a New Years Eve styling as well - stay tuned!
5 produkter i looken CHRISTMAS GIFTS1033 visningarför att lämna en kommentarBjörn Axén
har skapat en look7 månaderNEW TOOLS
Can you get enough of our new tools? Can you get enough volume? We don’t think so! Our Volumaster and Magic Style Brush Pro deserves another post here due to its ability to CREATE MAGIC! As you can see in the video, the Volumaster is used first on the roots to built up volume that will set the base for the styling. Obviously you don’t have to use these tools at the same time (although they are exceptional when used together), Volumaster is perfect even if you just wanna touch up lost volume from a few-days-old-styling. The Magic Style Brush Pro is as good as it comes! This updated brush has the same features as the previous one, which is the ceramic surface, integrated heat and ionization that works to give your hair well-formed curls and a glossy finish with professional results. New for this model is its two heat settings to suit all hair types, even thicker hair that require warmer temperature to shape. It also has an automatic turn off function after 30 minutes for safety reasons. If you want to read more into these to loves we have a post for each tool down below. These are must haves in your hair wardrobe! PS. We have said it before and we will say it again, Don’t. Forget. Your. Heat. Protection. Combine this styling with By LYKO Sculp That Brow Gel Clear to give your brows the same volume as your hair!
7 produkter i looken NEW TOOLSBjörn Axén
har skapat en look7 månaderVOLUMIZING
Volume, volume, volume. It is a recurring theme and dilemma for many when it comes to hair care. Of course, it can be both ways, some want to build up their volume and some want to tame it down. This week we will write about our best tips on how to build up your volume, partly with the help of heating tools and partly with the help of products and application methods. If you want to read about how to tame your volume, we recommend reading about our Anti Frizz series. Enjoy! How you use the products is the key. We can all acquire a certain tool or, for example, a certain mousse, but if we don't know how to use it correctly, we have no use for it. So that will be the focus for this week. First up, of course, we have our Volume Mousse. You can't lie about this one, it builds volume like never before. This product is for building volume after you wash your hair. Here, we recommend not skimping on the mousse, take a good dollop in your hand and distribute evenly in the hair and/or scalp, where you want the most volume. The mousse also expands a little in the hand, so you can keep them in mind. Massage into towel-dried hair and feel free to blow-dry the hair in the opposite direction from the direction the hair naturally falls to break its usual fall. In this way, you activate the mousse a little extra and build even more volume in the roots. Feel free to use a brush with few and sparse bristles, for example our Volume Brush Styling & Detangling, as a denser brush has a tendency to press the hair down. When the hair is dry, turn your head upside down and lightly massage the scalp and then - voilá! In previous posts that you can see down below, we showed you how to use our newly launched Volumaster. This is the dream tool for those of you who want to be able to create volume in no time without having to wash your hair beforehand. Here, we recommend that you back comb the hair, because then you build a more even and fuller volume without a clear edge. Then use the Volumaster and make sure the white lines on the tool are closest to the scalp. Do it fairly quickly and work your way up the hair closest to the scalp. Continue like this through the entire scalp where you want extra volume and along the hairline. Then turn your head upside down, massage the scalp and then you have a volume that was called enough! Last but not least, we have our Dry Spray Texture & Volume. This is for you who want to build volume in no time in dry hair without having to wash your hair or use heat tools. In other words, we have something for all areas of use ;) Here we recommend that you spray the product on the scalp and the hair closest to the scalp in the areas you want to build volume, mainly at the front but to get an even distribution, we also advise to do it further back in the scalp as well. Let the product sit for a minute or so before turning your head upside down and massaging the entire scalp carefully and gently. In this way, you activate the spray and then you can pull the hair in the opposite direction of natural fall for extra volume. Hope this was to your help!
3 produkter i looken VOLUMIZING917 visningar
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