Björn Axén
- 4 months
Repair your hair with Bonding serum
Enter: Björn Axén’s Repair Bonding Serum — the kind of high-performing, no-drama, deeply loyal serum your over-processed strands have been begging for. With a smart innovation called Bonding Molecule, this serum doesn’t just coat the damage — it rewires it. Think: broken bonds mended, keratin chains restored, elasticity improved, and bye bye breakage! Scent: It smells like soft jasmine, peach, and cedarwood. Claims: And 10 out of 10 (yes, a perfect score) say their hair feels softer and more manageable right away.* Formulated with Vitamin E (antioxidants and shine), Provitamin B5 (hydration, scalp included), and a feel that’s silky but never sticky. How to use: Apply it to damp hair and then blow dry or let it air dry!
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has created a look5 monthsInstant Volume with Volumaster Pro
Some days, our hair just refuses to cooperate. No matter how much we tease, fluff, or flip, it stays stubbornly flat. Volumaster Pro gives you that effortless, natural volume without spending hours backcombing or using a dozen styling products. This is your hairs new best friend. Volumaster Pro works its magic at the roots, creating long-lasting lift without visible creases giving your hair that fresh-from-the-salon bounce in minutes. you’ll never go back to lifeless hair again!
4 products in the look Instant Volume with Volumaster Pro657 views- 4 monthsGreat video! I also never thought about using a straightener on the places you’ve teased, that was actually revolutionary so thank you! 🫶
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A two in one tool - Straight & Curl Nano Pro
The Björn Axén Straight & Curl Nano PRO is a professional styling tool that makes it just as easy to straighten hair as it is to create beautiful curls. The plates feature a durable nano-ceramic coating with tourmaline, which reduces friction, enhances shine, and ensures a gentler styling experience. The ceramic coating helps retain moisture in your hair, preventing static electricity and frizz. With an extra-long 2.8-meter cord, you can style your hair effortlessly anywhere in your home. And don’t forget to use the included heat-resistant pouch if you pack the tool away while it’s still hot. Key Features: • Multiple heat settings, from 120°C to 230°C • Quick heating time, approximately 30 seconds • Automatic shut-off for safety • Extra-long 2.8-meter cord • Comes with an exclusive heat-resistant pouch
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has created a look5 monthsAdd Volume to flat hair whith Volumaster Pro
If you are constantly struggling with flat, lifeless hair and would like to achieving that bouncy, voluminous look the Volumaster Pro is your go-to tool! It’s perfect for anyone looking to add fullness and body to their hair. It will give you a lift right from the roots while make it look natural! 1. Section Your Hair Start by dividing your hair into sections. This will give you better control and ensure that every part of your hair gets the volume it deserves. 2. Tease the Second Layer of Hair Once your hair is sectioned, take the second layer (the one just below the top layer) and lightly tease it at the roots. You don’t need to overdo it—just enough to create some texture and volume at the base. 3. Angle the Volumaster Pro Now, grab the Volumaster Pro and make sure the marked side of the tool is facing the roots of the hair you just teased. Hold the tool at an angle, and gently press it against your roots for about 1-2 seconds. 4. Release and Comb After pressing, comb through the same section of hair where you just applied the Volumaster Pro. This will help smooth out the section and blend the volume for a natural finish. 5. Cover with the Top Layer To finish, take the top layer of your hair and comb it over the section you just worked on, hiding any teasing or texture. This step ensures that your hair looks smooth on top while keeping the volume intact beneath. And repeat on places that you would like to add volume to
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Magic Style Brush Pro vs Magic Style Brush
If you’re already a fan of the original Magic Style Brush, get ready to fall in love all over again with the new Magic Style Brush Pro! Designed with upgraded features to make styling your hair easier, safer, and more effective, this sleek new version is your ultimate styling companion. Here’s what sets the Magic Style Brush Pro apart from the original: 1. Adjustable Temperature With the Magic Style Brush Pro, you can now tailor between two temperature to suit your hair type. Whether you have fine, fragile hair or thick, you can choose to either set the brush on a lower or higher temperature 2. ION Function – Always On Say goodbye to frizz and hello to smooth, shiny hair. The Pro model has an always-on ION function to keep your hair sleek and polished as you style. 3. New Sleek Design The Magic Style Brush Pro doesn’t just perform well; it looks good doing it. Its modern, ergonomic design ensures it’s as comfortable to use as it is stylish to own. 4. Automatic Turn-Off for Safety Never worry about leaving your styling tool on again. The Pro version includes an automatic shut-off function, giving you peace of mind and added safety. Transform your styling game with the Magic Style Brush Pro! #MagicStyleBrushPro
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has created a look11 monthsANTI FRIZZ
Our second newcomer and addition to the family is our Anti-Frizz series. This one is just WOW. The series will replace our previous Argan Oil series and it comes with a new formula, new fragrance and new packaging, so yes, in other words a new series! The only exception is the series' leave-in creams, but we'll get to that a little later. Now let's introduce the series and tell you what its unique features are! Anti-Frizz suits you with coarse and/or frizzy hair who wish to have softer and less flyaway hair with shine and extra protection against moisture from the outside. The series key ingredients include moisturizing probiotics that help maintain moisture levels and care for the scalp, as well as antistatic vegetable protein that makes hair less electric and flyaway. Then all the products also contain nourishing organic argan oil which prevents frizz, softens the hair, gives shine and protects the hair against moisture from the outside. The series' new unique fragrance has hints of mandarin, ylang ylang and vanilla! Before launching this series, consumer tests were done on 100 participants during 28 days of use and the results are outstanding! As many as 9 out of 10 people find that their hair is less frizzy, antistatic up to 72 hours and smooth and supple after using the full Anti-Frizz routine. Also, 10 out of 10 would recommend the full Anti-Frizz routine to a friend. So fun! Anti-Frizz Shampoo is a sulfate-free shampoo that moisturizes, soothes and cares for coarse frizzy hair. It lathers well even though it is sulfate-free and cleans deeply. Anti-Frizz Conditioner softens and protects the hair against external moisture. It increases shine, softness and moisturizes hair and scalp. The Anti-Frizz Hair Mask is enriched with Shea butter that prevent split ends, as well as protective UV filters that help preserve the color. Tip! Apply to towel-dried hair so they can absorb all the nutrients and moisture. Let sit for at least 3 minutes, preferably longer for maximum effect. These three products above are the basis for frizz-free hair! Anti-Frizz Smooth Milk and Smooth Cream contain the same formula as previous products, but come with the new scent that the remaining products in the series have. Smooth Cream is for coarse hair while Smooth Milk is suitable for all hair types, even finer hair and there you don't have to be afraid of overdosing, it just gets shinier but never greasy. Both soothe the hair without making it greasy and are just as suitable for self-drying as for blow-drying. Smooth also contains antioxidants that protect against the sun! One of our favourites, the Anti-Frizz Miracle spray, is a fantastic all-in-one product suitable for all hair types. It has heat protection up to 220° C and UV protection against the sun, as well as containing Shea butter which softens the hair and prevents split ends. In addition, this product is clinically proven by clinical tests to protect the hair shaft from damage when brushing. In other words, a product that protects your hair against most things while maintaining moisture, removing frizz and giving extra shine! It can be applied well to both damp and dry hair. Last but not least we have Miracle Hair Oil! This hair oil is silicone free with organic argan oil, carrot oil and linseed oil. It protects against external moisture, increases shine and prevents split ends. It is suitable for use on both damp and dry hair, but if you have had problems in the past with your hair easily becoming greasy, we recommend that you apply it to damp hair to begin with. This series has a significantly wider width than our previous series as it is adapted to more hair types. It is good to bear in mind regarding this series that all the pink products are adapted for mainly coarse hair, while all the gray products suit all hair types. The series is of course vegan and dermatologically tested
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has created a look1 yearsSEVEN MYTHS AND FACTS ABOUT HAIR CARE
In today's society, hair care is an entire science. There are various tips and tricks on various social media about how to make your hair grow longer, grow faster, what is good and bad for hair, how to get healthy and shiny hair, and so on and on. Many of us dream of beautiful and healthy hair - but sometimes it can be difficult to know what is true and what is simply a myth. In this post, we clear up some of the most common myths when it comes to hair care and how you should take care of your hair to keep it healthy and well. 1. "Sulfates are bad for your hair". SLES (Sodium Laureth Sulfate) is a common surfactant which is a substance that effectively dissolves grease and dirt in water, and is used in both hair and body care. SLES is not dangerous for the hair, but it is used to wash and clean the hair and scalp. SLES is often combined with other types of surfactants to create a rich lather. 2. "Silicones are bad for my hair". Many believe that silicones form a layer on the hair and prevent it from "breathing" and are difficult to wash off, but this is not true and a misconception. Silicones that are used today can be easily washed off and also play an important role in the feel of the product, so it is shiny and makes the hair smooth and supple. However, it is important to mention that we do NOT use cyclic silicones which have been shown to have a negative impact on our health. 3. "Only apply the conditioner to the lengths to avoid your hair becoming greasy". This depends entirely on the conditioner you use, but think like this: the hair at the root also needs the ingredients in the conditioner to feel good. We encourage everyone to use conditioner on the scalp - in the same way that your face needs a moisturizing cream after washing, your scalp also needs moisture. All Björn Axén's conditioners contain caring ingredients that should also be applied to the scalp. 4. "Only dry hair and scalp need moisture". All skin types need a little moisture to feel good, even those with oily scalps. If you do not moisturize your scalp, you risk an imbalance in its oil production, which can lead to a number of other different scalp problems. People who experience oily scalps tend not to use conditioner in the scalp, but not using it makes the scalp even drier causing oil production to increase to compensate which in turn makes the scalp even more oilier. So therefore we recommend to always moisturize the scalp for an even balance. 5. "Dandruff is the same as dry scalp". It is still unclear what causes dandruff, but it is probably the body's reaction to fungus that is naturally found on your skin, and if you are extra sensitive, dandruff can occur. However, it is a common misconception that they are the same as dry scalp, as many people with oily scalps can also experience problems with dandruff. If you want to give your scalp some extra love, we recommend ending the hair care routine with our Moisture Hair & Scalp Serum. 6. “Washing your hair too often damages your hair. It is best to wait as long as possible between washes”. There is no harm in washing your hair frequently as long as you use a high quality shampoo and conditioner that is suitable for your hair type. It is not always good for the hair and scalp to go too long without cleaning as it accumulates a lot of dirt and the like. 7. "Styling tools damage hair". Of course, all heat is harmful to the hair, but when you use heat-protecting products, you minimize wear and tear significantly. Modern styling tools also give you the ability to adjust the temperature, so you can have as low a temperature as possible while getting your hair to hold the style. But don't forget our Heat Styling Protection which protects up to 220° C when using heat tools, EVEN if you only blow dry your hair. PS. Take care of the skin with La Roche-Posay Anthelios UVmune Ultra Light Cream SPF50+
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has created a look1 yearsHEALTHY HAIR pt.2
Welcome back! Last post we went through three out of five factors that affect the health of your hair and simple tricks you can do to avoid unnecessary damage. Because we all strive for strong and healthy hair, aren’t we? Below are the remaining two tips and tricks for healthy hair: 4. Heating tool. The use of heat tools can affect the health of the hair in several ways. Tools with high heat levels can cause damage to the outer layer of the hair and lead to problems such as split ends and wear. Heat tools also remove moisture from the hair, which can result in dry and brittle hair that makes it more prone to wear and tear. To minimize damage from heat tools, always be sure to use heat-protecting products, even if you're only applying heat by blow-drying your hair. Our Heat Styling Protection protects up to 220 degrees and is enriched with vegan keratin, MiruStyle X-HP as well as vitamins and minerals that protect the hair's fibers while providing care and shine. If you want two in one, we have our Anti Break Treatment, which contains heat protection up to 220° C as well as caring benefits and counteracts split ends. We recommend applying it to towel-dried hair. Also use heating tools that can be adjusted to the temperature and avoid using high temperatures unless necessary. To contribute moisture to the hair again, we recommend the Moisture series when you wash your hair. 5. Stress. Stress leads to increased production of stress hormones and can affect the hair in many different ways. For example, stress can affect the normal cycle of hair growth and make the hair feel thinner because the hair grows more slowly than usual or it enters the resting phase earlier. In some cases, stress can also lead to reduced blood flow, which is crucial for the health of the hair follicles as they supply the nutrients and oxygen needed for hair growth. In addition to reviewing your lifestyle, you can help the hair on the way by massaging the scalp. It speeds up the blood circulation in the scalp and can stimulate hair growth and make the hair feel thicker. Use our massage brush with comfortable grip handle and soft silicone spikes that are easy to use on both dry and damp hair. If you experience hair loss, we also recommend Anti Hair Loss serum containing AnaGain™ which is clinically proven to effectively strengthen hair, restore hair density and create optimal conditions for hair growth by extending the hair cycle and stimulating hair growth in depth. Apply twice a day until you achieve the desired result. Good luck in your future journey to healthy hair. We are always here when you need us! Tip! Combine the above tricks and tips with The Ordinary Direct Acids AHA 30% + BHA 2% Peeling Solution which exfoliates the skin's outermost layers to brighten and smooth the skin's surface. Don't forget to protect your face from the sun only after you use a peel.
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