Björn Axén
Björn Axén
has created a lookThe post was made 6 daysSummer Beauty Hacks
Sun, heat, salt water and late summer nights. We love everything about summer, but it can be tough on your hair. The key? A few smart essentials that take care of your hair for you. Heat Styling Protection is a summer go to, whether you’re blow drying, styling with hot tools or spending time in the sun, this product helps protect the hair from heat and UV rays. A must for keeping your hair healthy and strong throughout the season. After long days in the sun or time spent by the sea, a nourishing hair mask helps restore moisture, softness and shine, bringing tired summer hair back to life. Choose between Repair, Moisture, Anti-Frizz or Curl depending on your hairtype. Repair Bonding Serum is the perfect everyday hero for smoother lengths, strengthened hair fibers and an instant healthy glow. Ideal for taming frizz, adding shine and giving your hair that polished finish, even on hot and humid days. Right now, it’s the perfect time to upgrade your summer hair routine. Enjoy up to 50% off and give your hair the care it deserves all summer long.6 products in the look Summer Beauty Hacks78 viewsBjörn Axén
has created a lookThe post was made 1 weekMidsummer Celebrations
Soft curls, a hint of romance, and just the right touch of florals. If you feel like skipping the traditional flower crown, this is a perfect alternative for your Midsummer celebrations. Effortless, a little undone, and made for those long, golden evenings. In this tutorial, Malin creates loose, bouncy curls and finishes the look with a half-up style, decorated with fresh florals. To keep everything smooth, shiny, and in place (even if the weather has other plans): – Anti Frizz Miracle Spray for a sleek, frizz-free base – Miracle Oil for shine and softness – Fixing Hairspray to hold the style without making it stiff The perfect balance between polished and relaxed, just like Midsummer should feel. Happy midsummer ✨3 products in the look Midsummer Celebrations140 viewsBjörn Axén
has created a lookThe post was made 2 weeksLouise’s Volume Routine
Soft, full volume, the kind that feels light, effortless and still put together. In this routine, Louise builds her signature look using her go-to favorites from the Björn Axén volume series. She starts with the Volume Shampoo & Conditioner to create a light, airy base, then layers in the Thickening Spray and Volume Blow Dry Cream for body, volume and heat protection. To finish, she adds the Texturizing Spray for that soft, touchable hold. Styled with the help of the Nano Hairdryer, Thermocare Straightener and a final lift from the Volumaster, the result is volume that lasts. A routine designed to boost volume at every step, without weighing the hair down ✨ Would you try Louise’s volume routine? 💬9 products in the look Louise’s Volume Routine81 viewsBjörn Axén
has created a lookThe post was made 2 weeksThe Duo You Can’t Live Without
Some hair days call for heat, others for texture. And most days you’ll want both. Heat Styling Protection and Salt Water Spray are a true everyday power duo, designed to support your hair no matter how you style it. One protects, the other creates, and together they make styling easy, effortless and safe. Heat Styling Protection helps shield the hair from heat styling and protects against UV rays, making it an essential step before blow drying, straightening or spending time in the sun. Salt Water Spray adds instant texture and movement, giving the hair that perfectly undone, beach inspired feel. Ideal for creating volume, soft waves or a relaxed look with natural hold. Now is the perfect time to stock up at home, our best selling duo is currently on sale - Combo Deal 25%!2 products in the look The Duo You Can’t Live Without79 viewsBjörn Axén
has created a lookThe post was made 1 monthEmbrace Your Natural Curls
Let your curls do the talking. The Björn Axén Curl series is designed to enhance your curl pattern while delivering the moisture curls need to stay soft, bouncy and defined. From gentle cleansing to curl defining styling, this routine helps reduce frizz, boost definition and bring out the best in your natural texture, whether your curls are loose, defined or full of volume. Psst.. Your next haircare haul just got cheaper. Shop our online offers - up to 50% off right now.10 products in the look Embrace Your Natural Curls269 views- The post was made 1 month
Hydration Your Hair Will Love
9 out of 10 experience that their hair and scalp are deeply moisturized after using the Björn Axén Moisture routine* The Moisture series nourishes, smooths, softens and restores the natural balance of hydration in the hair and scalp, leaving hair feeling luxuriously soft and healthy. Formulated with Hyaluronic Acid, Modified Guar and Anti-Dehydration Technology, this series delivers long-lasting hydration. After the first use, hair becomes 57% more moisturized when using the Björn Axén Moisture shampoo, hair mask and serum together** *Consumer-tested effect on 100 participants after 28 days of use **Clinically tested effect4 products in post Hydration Your Hair Will Love105 views Björn Axén
has created a lookThe post was made 1 monthMax Your Volume
Ever wondered how to get the most out of our Volume Thickening Spray and Volume Blow Dry Cream? Combine them for maximum lift. Volume Thickening Spray gives instant lift without weighing your hair down. Its lightweight formula creates all-over volume while leaving hair soft, airy, and full. Apply to towel-dried hair, focusing on the roots for extra lift. Follow with Volume Blow Dry Cream to moisturize while adding volume, hold, and heat protection. Apply to towel-dried hair, focusing on the lengths for added bounce. Distribute evenly with a comb or brush, then style as desired and blow-dry for best results. For best results, pair them with the rest of the Björn Axén Volume Series.4 products in the look Max Your Volume234 views- The post was made 2 months
Hairdressers Favorites
Iman Blomsterson – Senior Top Stylist at Björn Axén, presents his top 3 favorite products from the Björn Axén line up: - Repair Bonding Serum - Volume Thickening Spray - Volume Texturizing Spray Which products are in your top three? Psst.. Your next haircare haul just got cheaper. Shop our online offers - up to 50% off right now.3 products in post Hairdressers Favorites173 views Björn Axén
has created a lookThe post was made 2 monthsGoodbye Flyaways
Perfectly sleek hair with one swipe! The Sleek Stick is your ultimate go to for instantly taming frizz, flyaways and baby hairs, leaving a smooth, shiny finish – perfect for buns, ponytails, updos and slick backs. Apply directly to dry hair wherever you want to smooth and style. For an ultra-sleek finish, gently brush or smooth over the hair with your fingers after application. The Sleek Stick is super easy to use and the perfect addition to your handbag for quick styling on the go!1 product in the look Goodbye Flyaways224 views- The post was made 3 months
NEW: Björn Axén Volume Series ✨
Dreaming of hair with volume, fullness, and shine? Now that dream can become a reality. With our new Volume Series, you get long-lasting volume from root to tip – while your hair is cared for, leaving it soft, manageable, and full of life. The Volume Series includes: - Volume Shampoo & Conditioner - Volume Thickening Spray - Volume Blow Dry Cream - Volume Mousse - Volume Texturizing Spray Consumer testing on 120 people after 14 days of use showed that: - 99% experienced visibly increased volume* - 96% noticed lift at the roots* - 91% felt their hair looked visibly thicker* Get ready for full, voluminous hair – every day!6 products in post NEW: Björn Axén Volume Series ✨211 views