Donna Karen is a New York-based fashion designer who founded Donna Karen in 1984, a brand that, with its minimalist and chic elegance, became the epitome of New York-born style. Later she also founded DKNY, Donna Karen New York, which is aimed at the younger urban woman. DKNY's fragrances are characterized by freshness and the big city pulse. The fragrances are urban, trendy and very popular.