Prada Paradoxe Intense Eau de Parfum, the new feminine intensity by Prada. This feminine fragrance explores strength through the lens of delicacy. The result is the intense signature of a woman in perpetual self-reinvention, challenging conventions to explore a femininity that is both powerful and delicate.

THE FRAGRANCE: A PARADOXICAL INTENSITY OF DELICATE INGREDIENTS
A floral ambery fragrance with a woody inflexion that reveals the paradoxical intensity of delicate ingredients: the powerful lift of a delicate Jasmine flower and the vibrant and enveloping warmth of an Amber accord, intensified by a subtle yet instantly recognizable Moss accord. An intense scent for a powerfully enigmatic and captivating expression of femininity. The intensification of florality with the Jasmine superinfusion, for an exceptional aura. The intensification of sensuality with AmbrofixTM, resulting from biotechnology, made even more vibrant. The intensification of a captivating woody addiction with a bold and powerful Moss accord.

- Top: Jasmine flower
- Heart: Amber accord
- Base: Moss accord

THE BOTTLE: DELICATE BUT DISRUPTIVE
Like the original signature, Paradoxe Intense’s renewed bottle is an expression of the House’s essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the deep pink color of the fragrance. The bottle is finished with ‘Paradoxe Intense’ on its top chamfer.

THE WOMAN: NEVER THE SAME, ALWAYS MYSELF
The unexpected interplay of delicateness and strength lies at the core of Prada collections that perpetually seek to challenge expectations and norms. Prada Paradoxe Intense explores typical characteristics of femininity: softness, sensuality and fragility, reinterpreting these codes to propose new meanings for a woman who is never the same, yet always herself. It is an embodiment of undefinable femininity that subverts expectations and imbues them with unexpected intensity.

THE PACKAGING: RECONCILING CREATIVITY AND RESPONSIBILITY
The new packaging is recyclable, including boxes and bottles. The glass bottles have been designed to limit their weight and use of glass, and boxes are FSC™ MIX certified ensuring a more sustainable choice of paper and paperboard. The entire franchise range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe Intense and a 100ml refill helps avoid the use of 40% less materials in total as opposed to three 50ml bottles of Prada Paradoxe Intense. This includes 29% of glass, 67% of metals, 46% of plastics and 39% of cardboard.

Use:
Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a strong and long lasting perfume scent. After applying your fragrance, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.

50 ml