Joico

Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi.
Here’s Why You’ll Love It
Defines & enhances natural curl/texture
Reduces frizz
Hydrates hair
Boosts shine
No sticky or crunchy feel

Now Let’s Use It
Give your curls a whirl by embracing your texture with a styler that delivers a soft touch and definition.
Use:
Apply to damp hair. Air-dry or blow-dry with a diffuser