Loreal Paris

A collection ultra-matte lip inks that combine unapologetically bold color with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure color statement that lasts with a soft-matte finish. With on-trend shades from dusty greige to deep plum and pillar box red- every woman can sign her look with her own statement color. With Rouge Signature, less is more. Less texture, more color. Less excess, more impact.