L'Oréal Professionnel

L'Oréal Professionnel is a global brand that has had the ambition to be the best and most inspiring salon brand since 1909. L’Oréal Professionnel is backstage at over 800 fashion shows worldwide and is the official partner of Paris Fashion Week. With our trend-setting passion and revolutionary research, we give hair artists the backstage tools they need to create the latest trendy look. We inspire new salon trends and offer the products needed to create the latest hairstyles.

Thanks to our global research and development team, we are at the forefront of both innovation and performance, so that we can provide you with the latest technologies and trends. At L’Oréal Professionnel, you will find everything you need, whether you are looking for curls, wild volume, shine, firmness or intensive care for your hair.

Latest reviews

  • So good!!

    Metal DX Serie Expert Professional Shampoo

    My hair has never been softer than it became from this shampoo! So smooth and soft, I really recommend it

    Linnéa1 day

  • Do a good job!

    Absolut Repair Molecular Rinse-off Serum 250 ml

    This really repairs and strengthens my hair and gives me an immediate feeling of thicker hair. I wish it had a better scent so that it could also provide a holistic experience while standing in the shower. Worth the money and delivers on its promises! This was my second bottle.

    MJ2 days

  • 11/10 stars

    Metal DX Hair Mask 250 ml

    I have naturally brown hair. No color in my hair. I have many hair strands but not thick hair. The hairdresser usually comments that my hair is dry. I got this recommended by my hairdresser and J*KLAR!!! Used a larger amount of conditioner than usual according to the hairdresser's recommendation after having the mask in for about 3 minutes, and I have never experienced getting such soft hair DIRECTLY. Immediate result. 10/10. I have tried everything. This is a product for dry/frizzy hair.

    Barbara1 week

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