L'Oréal Professionnel

L'Oréal Professionnel is a global brand that has had the ambition to be the best and most inspiring salon brand since 1909. L’Oréal Professionnel is backstage at over 800 fashion shows worldwide and is the official partner of Paris Fashion Week. With our trend-setting passion and revolutionary research, we give hair artists the backstage tools they need to create the latest trendy look. We inspire new salon trends and offer the products needed to create the latest hairstyles.

Thanks to our global research and development team, we are at the forefront of both innovation and performance, so that we can provide you with the latest technologies and trends. At L’Oréal Professionnel, you will find everything you need, whether you are looking for curls, wild volume, shine, firmness or intensive care for your hair.

Latest reviews

  • Such a soooo good shampoo

    Metal DX Serie Expert Professional Shampoo

    Wow, such a good shampoo that really cleans and makes a difference

    Frida Olsson13 hours

  • Fantastic!!

    Metal DX Serie Expert Professional Shampoo

    My hair has been highlighted before and I've always thought it goes from super nice to shabby. Then I saw this shampoo and wanted to try it. WOW is all I can say. What a difference. The first two pictures are before and the last one is after. I think there is such a difference. Looks almost newly highlighted again!!! Recommend

    Ida1 day

  • Affordable, fragrant, and gives fuller lengths

    Pro Longer Duo

    The L’Oréal Professionnel Pro Longer Duo is a super great package if you want to care for your lengths without breaking the budget 💗✨ Both the shampoo and conditioner smell fantastic - the scent lingers in the hair for a long time and gives a real salon feel. The formula makes the hair soft, shiny, and more cohesive, perfect for you who want to maintain length and reduce split ends. An affordable duo that delivers both results and experience.

    Natalie2 days

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