L'Oréal Professionnel

L'Oréal Professionnel is a global brand that has had the ambition to be the best and most inspiring salon brand since 1909. L’Oréal Professionnel is backstage at over 800 fashion shows worldwide and is the official partner of Paris Fashion Week. With our trend-setting passion and revolutionary research, we give hair artists the backstage tools they need to create the latest trendy look. We inspire new salon trends and offer the products needed to create the latest hairstyles.

Thanks to our global research and development team, we are at the forefront of both innovation and performance, so that we can provide you with the latest technologies and trends. At L’Oréal Professionnel, you will find everything you need, whether you are looking for curls, wild volume, shine, firmness or intensive care for your hair.

Populära serier

Latest reviews

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    Good

    Tecni.Art Flex Curl Bounce Cream 200 ml

    This defining curl cream provides fantastic bounce and control to curly hair while effectively eliminating frizz for a soft and shiny finish. The lightweight formula moisturizes every curl without weighing the hair down, resulting in natural, bouncy, and well-shaped curls that last all day.

    Frida Olsson1 week

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    New hair care routine.

    Metal DX Metal DX Duo

    Removed that terrible smell from the hair after home bleaching. Super shiny and firm feeling hair.

    Emmaliina 1 week

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    Amazing product!

    Tecni.Art Flex Blowdry Cream 150 ml

    L'Oréal Professionnel Tecni.Art Pli Shaper is a fantastic heat-activated spray that provides both moldability and long-lasting memory to your styling. It’s perfect to use on towel-dried hair before blow-drying or when using heat tools, as it gives incredible bounce and definition without making the hair feel stiff. The result is airy volume and a soft, natural finish that holds its shape all day and evening. What really sets this product apart is how versatile it is; it works just as well for creating big, flowing curls as it does for adding texture to a shorter hairstyle. It leaves no sticky residue and makes hair easy to brush through, while adding a subtle shine. For those who want professional control and a hairstyle that looks freshly styled longer, this is an indispensable step in your styling routine.

    Frida Olsson3 weeks

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