L'Oréal Professionnel

L'Oréal Professionnel is a global brand that has had the ambition to be the best and most inspiring salon brand since 1909. L’Oréal Professionnel is backstage at over 800 fashion shows worldwide and is the official partner of Paris Fashion Week. With our trend-setting passion and revolutionary research, we give hair artists the backstage tools they need to create the latest trendy look. We inspire new salon trends and offer the products needed to create the latest hairstyles.

Thanks to our global research and development team, we are at the forefront of both innovation and performance, so that we can provide you with the latest technologies and trends. At L’Oréal Professionnel, you will find everything you need, whether you are looking for curls, wild volume, shine, firmness or intensive care for your hair.

Latest reviews

  • Wonderful!

    Metal DX Serie Expert Shampoo 300 ml

    I can’t say anything other than that this shampoo makes the hair soft, smooth, and shiny while feeling so clean. I use it once a week and it works wonders for the hair 😍 I get oily hair easily since I have fine, thin hair, but I think it lasts longer with this.

    Jennifer3 days

  • Everyone needs this mask in their routine.

    Metal DX Mask 250 ml

    I have been dyeing my hair for 6 years now. So I have really had lifeless hair for a long time. This product is truly worth the hype. It feels like I come out of the salon chair every shower I use it in. I would recommend it and not use it every day. It works well when metals have built up a bit in my own opinion. I have also heard a lot about how metals in tap water can damage hair, but I never thought I would feel such an enormous difference after just one use! Why it works (The Science): What makes Metal DX unique is the molecule Glicoamine. It is so small that it actually penetrates the hair strand and cleanses out metal particles (like copper) that otherwise make the hair brittle and dull. So it doesn't just sit on the outside like a film, but cleans deep down. My experience: • Feel: The hair feels immediately more manageable and "fresh". That gum-like or frizzy texture that can occur after bleaching is like blown away. • Result: Incredible shine! The color looks clearer and the hair feels stronger. It's like the hair has had a real detox. • Scent: It smells very luxurious and "salon-like", which I love. Tip: It is super concentrated, so you don't need to use a lot of product. Let it sit for about 1-5 minutes for best effect. Conclusion: If you live in an area with hard water, or if you bleach/dye your hair often like I do, this is an investment you won't regret. It does exactly what it promises: removes metals and gives the hair its life back. #lykosocial #review #lorealpro #metaldx #hårvård #glicoamine

    Melinda Gustafsson 3 days

  • Super good

    absolut repair molecular shampoo and rinse-out serum

    My hair has become longer, healthier, and thicker since I started using the product

    Auroralussi4 days

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