L'Oréal Professionnel
L'Oréal Professionnel is a global brand that has had the ambition to be the best and most inspiring salon brand since 1909. L’Oréal Professionnel is backstage at over 800 fashion shows worldwide and is the official partner of Paris Fashion Week. With our trend-setting passion and revolutionary research, we give hair artists the backstage tools they need to create the latest trendy look. We inspire new salon trends and offer the products needed to create the latest hairstyles.
Thanks to our global research and development team, we are at the forefront of both innovation and performance, so that we can provide you with the latest technologies and trends. At L’Oréal Professionnel, you will find everything you need, whether you are looking for curls, wild volume, shine, firmness or intensive care for your hair.
Popular products
Campaign 20%L'Oréal ProfessionnelAbsolut RepairSerie ExpertProfessional Mask Golden250 ml
Campaign 35%L'Oréal ProfessionnelMetal DXSerie ExpertProfessional Shampoo
Campaign 35%L'Oréal ProfessionnelMetal DXHair Mask250 ml
Campaign 20%L'Oréal ProfessionnelTecni.ArtFull Volume Extra Mousse250 ml
Campaign 20%L'Oréal ProfessionnelVitamino Color SpectrumShampoo500 ml
Latest reviews
Review of L’Oréal Professionnel Metal DX Cream Leave-In 🧴
Metal DX Serie Expert Professional High Protection Cream 100 ml
I have to say that I was positively surprised by this product! I have fine, frizzy, Scandinavian hair that is not colored. It easily becomes static, loses shine, and quickly looks lifeless. I use heat tools sometimes, but not every day. What made me most curious about the Metal DX series is the whole thing with metal particles in the hair (!) apparently common in Europe due to water quality. This can lead to wear, affect color results, and make hair harder to style, so I was excited to see if the product could make a difference. 🧴 Consistency & application The formula is soft, creamy, and at the same time light. It spreads easily, feels immediately nourishing, and doesn’t sit like a heavy film. I’ve tested using it on both towel-dried and dry hair, but prefer it on damp hair, as it “sucks” in better and gives a finer result. 🌸 Scent Pure salon vibes! Fresh, elegant, and professional, lingers in the hair in a discreet yet luxurious way. Not too strong, not too sweet. ✨ Effect – Noticeable difference? Yes, absolutely! After use, my hair feels softer, more manageable, and significantly less tangled. The biggest difference I notice when I brush out my hair – it goes easier, feels less static, and tangled. Big plus: heat protection up to 230°C. I love products that combine care + protection in one single step. 💁🏽♀️ Who is it suitable for? Perfect for fine to normal hair that easily becomes frizzy or sensitive For you who live in an area with hard water or feel that your hair feels “rough” or damaged without a clear reason Works for uncolored hair (tested by me), but will likely be great for colored hair too 🏁 Conclusion This is definitely a product I will use up. It feels like a little bodyguard for the hair: it nourishes, softens, protects, and keeps the hair fresher between washes. I especially like the combination of care + heat protection + anti-metal in one and the same step. Will I buy it again? I’m not entirely sure, even though I like it, it didn’t become a new favorite for me. But my hair and I are very happy to have had the chance to test it! 💚 #lykoreview #review
Bella4 days
Review of all the hype
Metal DX Serie Expert Shampoo
I've wanted to test this product for years and finally tried it. It lathers beautifully and my hair feels really clean after washing. A bit pricey, but worth it.
Wilma1 week
Metaldx🫧
Metal DX Serie Expert Professional Shampoo
Really effective metal remover shampoo! After this, the hair is super shiny and soft. Lovely scent but not too strong🤍
Neajaakola2 weeks
Campaign 20%L'Oréal ProfessionnelAbsolut RepairSerie ExpertProfessional Mask Golden250 ml
Campaign 35%L'Oréal ProfessionnelMetal DXSerie ExpertProfessional Shampoo
Campaign 35%L'Oréal ProfessionnelMetal DXHair Mask250 ml
Campaign 20%L'Oréal ProfessionnelTecni.ArtFull Volume Extra Mousse250 ml
Campaign 20%L'Oréal ProfessionnelVitamino Color SpectrumShampoo500 ml
Campaign 20%L'Oréal ProfessionnelMetal DXMetal DX Shampoo Refill
L'Oréal ProfessionnelAminexil AdvancedSerie ExpertAnti-Hair Loss Professional Serum90 ml
Campaign 20%L'Oréal ProfessionnelAminexil AdvancedSerie ExpertAnti-Hair Loss Professional Serum90 ml
Campaign 20%L'Oréal ProfessionnelVitamino Color SpectrumMask250 ml
Campaign 20%L'Oréal ProfessionnelCurl ExpressionSerie ExpertProfessional Shampoo300 ml
Campaign 20%L'Oréal ProfessionnelMetal DXSerie ExpertShampoo
Campaign 20%L'Oréal ProfessionnelAbsolut RepairSerie ExpertProfessional Mask250 ml
Campaign 20%L'Oréal ProfessionnelVitamino ColorSerie Expert10-in-1 Professional Milk190 ml
Campaign 20%L'Oréal ProfessionnelAbsolut RepairSerie Expert10-in-1 Professional Oil90 ml
Campaign 20%L'Oréal ProfessionnelMetal DXSerie ExpertShampoo 500 ml
L'Oréal ProfessionnelVitamino Color Duo
Campaign 20%L'Oréal ProfessionnelPro LongerSerie ExpertProfessional Shampoo500 ml
Campaign 20%L'Oréal ProfessionnelMetal DXSerie ExpertAnti-Deposit Protector Concen30 ml
Campaign 20%L'Oréal ProfessionnelAbsolut Repair MolecularAbsolut Repair Molecular Rinse-off Mask250 ml
Campaign 20%L'Oréal ProfessionnelMetal DXSerie ExpertProfessional High Protection Cream100 ml
Campaign 20%L'Oréal ProfessionnelSilverSerie ExpertProfessional Shampoo500 ml
L'Oréal ProfessionnelMetal DXMetal DX Duo
Campaign 20%L'Oréal ProfessionnelPro LongerSerie Expert10-in-1 Professional Cream150 ml
Campaign 20%L'Oréal ProfessionnelMetal DXTrio Gift Set
Campaign 20%L'Oréal ProfessionnelCurl ExpressionSerie ExpertProfessional Caring Water Mist190 ml