Sol de JaneiroBrazilian Joia Strengthening + Smoothing Shampoo 295 ml

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

54% reduction of breakage*
74% of split ends mended*
Color-safe, sulfate-free, paraben-free
*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together

Use:
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.