K18TripleBright Oxidation Defense Purple Shampoo 125 ml

WHAT IT IS

Breakthrough triple-action purple shampoo removes metals + minerals, neutralizes existing + defends against future brassiness.

WHAT IT DOES

- 1 wash removes up to 3 months of brass from hard water*

- Neutralizes brassiness without staining or overtoning

- Ideal hair tone is restored and evened**

- Easy-to-apply foam

*Results reflect removal of metals equivalent to three months of hard water exposure on bleached tress,

based on scientific testing following 1 application of TripleBright.

**Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

WHY IT WORKS

- Removes brass-inducing metals and minerals with ionic detox

- Neutralizes brassiness with precision violet technology that won’t stain or overtone

- Defends against future brass with a biopolymer to help prevent reattachment of metals + minerals during washing

How to Use:

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

- Use before toning + lightening to help remove oxidation-caused brassiness

- Use after lightening services in place of or alongside toner to enhance brightness

- Use between lightening services to refresh brightness