Joico

INNERJOI HYDRATE
SHAMPOO

You know what they say: an apple a day keeps the (hair) doctor away. And with Hydrate Shampoo – formulated with upcycled apple extract -- your hair and scalp will be clean, healthy-looking, and beautifully hydrated.

Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.

Here’s Why You’ll Love It

86% naturally-derived ingredients*

Hair and scalp feel clean and refreshed

Gentle cleansing & won’t leave scalp feeling tight

Free of SLS/SLES sulfates**

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

APPLE EXTRACT: A natural humectant and widely considered to be a superfood, this apple extract is made using sustainable upcycling.

ALOE: Rich in essential vitamins, amino and fatty acids, and known for its hydrating properties.

Use:
Apply to wet hair. Lather. Rinse. Follow with Hydrate Conditioner.