Joico

INNERJOI PRESERVE
SHAMPOO
This naturally-derived cleanser harvests the power of Superfood ingredients – like beetroot extract and raspberry-seed oil -- to long-haul your hue with clean, caring goodness.

InnerJoi™ Preserve formulas, which include Raspberry seed oil and Beet root extract have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.

Here’s Why You’ll Love It:

90% naturally-derived ingredients*

Preserves the life of your haircolor

Gentle cleansing

Free of SLS/SLES sulfates**

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.

RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.

Use:
Apply to wet hair. Lather. Rinse. Follow with Preserve Conditioner.