Virtue

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.

Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.

Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.

Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
- Safe for color-treated and chemically treated hair.

Use:
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

150ml