IDUN Minerals Mascara Vatn Volume Blue 38°C is a waterproof blue mascara that gives the lashes a deep blue color and defines, separates and gives the lashes length and volume that can be easily built up.

Using a blue color on the lashes especially enhances brown eyes, but also suits everyone to give an extra touch and pop of color to your look!💙

-Browgel Perfect Eyebrows Medium
-Moisturizing Mineral Skin Tint SPF30 Gamla Stan Light
-Duo Concealer Kaprifol
-Pro Triangle Concealer Brush
-Creamy Eyeliner Hav
-Mascara Vatn Volume 38°C Blue💙
-Mineral Blush Havtorn
-Pro Tapered Powder Brush
-Mineral Single Eyeshadow Snöflinga
-Lipliner Harriet
-Matte Lipstick Krusbär
-Lipgloss Louise

#IDUNMinerals #consciousbeauty #makeup

If you haven't tried our Moisturizing Mineral Skin Tint SPF 30, we highly recommend this amazing product. 
It provides a light coverage with wonderful glow that lasts all day, infused with caring antioxidants, vitamins C and E, and protects against UVA and UVB rays with SPF 30.☀️
AND, it is suitable for those with sensitive skin!

Products used in the video:

-Moisturizing Mineral Skin Tint SPF 30☀️
-Makeup Sponge
-Perfect Under Eye Concealer
-Blush/Bronzer Brush
-Bronzer Midnattssol
-Blush Havtorn
-Eyebrow Pencil Björk
-Browgel Perfect Eyebrows Medium
-Mineral Eyeshadow Palette Vitsippa
-Blending Brush
-Mascara Gull
-Lipliner Bibi
-Lipgloss Cornelia

#IDUNMinerals #Consciousbeauty #Skintint

IDUN Minerals has launched 2 new, neutral Skin Tint shades. In the video, Wilma uses Djurgården Light Neutral, which is the lightest shade in a neutral tone. If you previously tried Gamla Stan Light, and it was too warm for you, then Djurgården is the perfect shade to try. 🌟

🌟Products used in order:
-Solsken SPF 50
-Moisturizing Mineral Skin Tint SPF 30 - Djurgården
-Pro Buffer Foundation Brush
-Perfect Under Eye Concealer - Extra Fair
-Pro Triangle Concealer Brush
-Translucent Mattifying Powder Tuva
-Pro Tapered Powder Brush
-Bronzer Midnattssol
-Blush Havtorn
-Mineral Eyeshadow Palette Brunkulla
-Blending Brush
-Mascara Vatn Volume 38°C Brown
-Lipliner Harriet
-Tinted Lip Elixir Linnea


#IDUNMinerals #consciousbeauty #makeup

We have now launched two new shades from our beloved Moisturizing Mineral Skin Tint SPF 30 collection in the shades:
-Djurgården Light Neutral
-Långholmen Light/Medium Neutral

If you are looking for a formula with light coverage, hydration, glow and SPF 30, then Skin Tint is the perfect go-to product for a weightless feel on the skin!

Have you tried IDUN Minerals Skin Tint?

In the video below you can see us swatch all our shades. ✨

#IDUNMinerals #consciousbeauty #skintint #makeup

Simple steps to create a makeup look that enhances your natural beauty.

🤎Solsken SPF 50, primes and moisturizes your skin leaving it glowy.
🤎Mineral Powder Foundation, provides light to full coverage, evening out the skin.
🤎Mineral Blush Havtorn, on cheeks and eyelids to brighten and add a pop of warm colour.
🤎Mascara Magna Lengthening, gives lashes instant volume, length and care.
🤎Lipstick Björnbär, for a beautiful vibrant lip shade.


#IDUNMinerals #consciousbeauty #makeup #everydaylook

Using different contrasting colors can make your makeup look more prominent.
In the video, Sadia uses the colors blue and brown, which gives a nice pop of color and enhances the eyes. 💙🤎

Sadia wears in order of appearance:
- Moisturizing Mineral Skin Tint SPF 30 Tan / Deep & Deep
- Pro Buffer Foundation Brush
- Perfect Under Eye Concealer, Tan
- Pro Triangle Concealer Brush
- Ready Set Refresh Setting Spray
- Loose Mattifying Mineral Powder Tora
- Mineral Blush, Hallon
- Pro Tapered Powder Brush
- Creamy Eyeliner, Jord Brown on eyes & lips
- Creamy Eyeliner, Hav Blue on eyes
- Mascara Vatn Volume 38°C Brown & Black
- Oil-Infused Tinted Lip Elixir Linnea

#IDUNMinerals #ConsciousBeauty #Makeup

What could be better than the perfect concealer with high coverage, a weightless feel and a creamy texture?
It brightens dark circles, doesn't settle into lines and is specially designed for the eye area, melting into the skin for a luminous and rested look.
It can also be applied to other areas that need to be covered or smoothed. ✨

Have you tried it yet?

#IDUNMinerals #concealer #makeup

Enhancing your naturally beautiful curls has been trending lately, especially on TikTok.
To enhance and define your curls, we have created the perfect routine with IDUN Minerals hair care products!

-Start by washing your hair with Volume & Care Shampoo and finalizing with Volume & Care Conditioner.

-Then, brush through your hair with a brush designed for wet hair.
Spray Leave-In Treatment in your hand and gently pull through your hair. Squeeze the product from the ends towards the scalp to define and bring the curls together.

-Let it dry and apply Refreshing Dry Shampoo for extra volume.

Done! ✨


#IDUNMinerals #hair #trending

The brown mascara trend has made a comeback, and IDUN Minerals are of course on board!
Our beloved Mascara Vatn Volume 38°C has a new addition to the family, this time in a brown shade. 🤎

The brown shade of the mascara enhances the eye colour, giving a softer, more natural effect on the lashes, and works from day to night on all occasions. The mascara lasts all day without smudging and has a waterproof effect. 🤎

Mascara Vatn Volume 38°C Brown is soon in stock at Lyko, so don't miss out!

#IDUNMinerals #mascara

Did you know that IDUN Minerals dry shampoo is Nordic Swan eco-labelled? 💚

Most people have probably used a dry shampoo at some point to reduce grease in their hair to quickly refresh it. But do we think about what we are spraying on our hair and scalp?

The refreshing formula adds natural volume and texture along with rice starch that refreshes the hair and absorbs excess oil, without feeling powdery or leaving white marks.
IDUN Minerals dry shampoo is gentle for those with sensitive scalps, is fragrance-free and is dermatologically tested.

How often do you use dry shampoo? ❣️

What does it mean that the product is Nordic Swan eco-labelled??
💚 It has passed tough requirements on the health classification of the ingredients. This includes perfumes and preservatives, for example.

💚All ingredients have passed rigorous requirements for environmental properties, such as degradability and toxicity to aquatic organisms.

💚Meets stringent requirements for packaging design and content.

So by choosing IDUN Minerals Refreshing Dry Shampoo means making good choices for your health and the environment!

#IDUNMinerals #consciousbeauty #dryshampoo

The key to making your makeup last all day long is to spray IDUN Minerals Ready Set Refresh Setting Spray between each layer of makeup. Finish the look with IDUN Minerals Lipliner Anita and Matte Lipstick Jordgubb for the perfect red lip. 💋

Did you know Jordgubb is Swedish for Strawberry? 🍓

#IDUNMinerals #settingspray #makeup

IDUN Minerals was born on the 8th of March 2011, on International Women's Day, so today we are turning 13!💝

We interviewed our CEO and partner Caroline, and asked about her top three favourite products.
See the full interview in the video below.

What are your three favourite products?
Top 3 products I can't live without: I'm gonna say our Powder Foundation, that is my go-to every day, I have very red skin and the Powder Foundation is just so easy to apply, and it's so light-weight, which I love, and it gives me SPF as well from the minerals, and it's important to protect the skin.

I don't have any eyebrows naturally, they are very pale, so I would also have to say our Brow Pencil, in the medium brown shade, I love that one called Lönn.

And of course, a good mascara! I'm a sucker for a good mascara, and I think our latest addition Vatn Volume, the fact that it's so easy to rinse off with lukewarm water, and it gives great volume and length, I just love that one. SO that would definitely be my top 3!

#IDUNMinerals #makeup

Don't miss out on the latest additions to our Lipliner family! With IDUN Minerals Lipliner, you can create the perfect lip look! ✨

Start by creating a contour with our Lipliner to emphasize the edges of the lips and by filling in the outer corners. Then you can either fill in the rest of the lips, or use the built-in eraser to create a soft blended effect that melts into your natural lip colour. Then top it off with Lipstick, Lip Gloss or a nourishing Lip Elixir depending on your personal taste!

What do you usually use on top of a Lipliner?❣️

In the video, Isabelle uses 4 new shades of Lipliner and lip products in the shades:
👄 Lipliner Maud & Matte Lipstick Lingon
👄 Lipliner Lena & Matte Lipstick Hjortron
👄 Lipliner Ingrid & Matte Lipstick Jungfrubär
👄 Lipliner Margaretha & Lipgloss Ronja

#lipliner #lipstick #IDUNMinerals

NEW Ready Set Refresh Setting Spray Featured on duo @rebeccafiona

Perfect for those summer days, Ready Set Refresh Setting Spray primes the skin, sets makeup and refreshes during the day for a Radiant finish. 💋😍

Rebecca Wears Creamy Eyeliner in shade Hav on the eyes & Lip Crayon Barbro on the Lips. Fiona Wears Eyeshadow Palette Lavender on the eyes and Lip Crayon Agnetha on the lips.

#IDUNMinerals #ReadySetRefresh