ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their
own beauty experts and take ownership of their beauty routines. Now you get incredibly shiny, silky and
healthy hair with an easy-to-use home keratin treatment! The treatment moisturizes the hair from the
inside and closes the hair scales while preserving the results for a long time.
At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient athome alternatives inspired by real experts - its customers.
The modern-day beauty essentials form the backbone of real beauty needs to enable women to express
themselves freely.
Launched in 2019 by bringing the first-ever at-home keratin treatment to market, rivalling expensive salon
alternatives that took the industry by storm. When it comes to future product development, ANSWR is
socially driven by the voice of its real customer - the voice of ANSWR.