Skincare from South Korea has taken the world by storm lately and the products have been praised for their creative content and innovative thinking when it comes to product development.


The Koreans are known as extremely picky when it comes to skincare choices, while not paying too much for it. This has meant that local manufacturers have been forced to develop high quality products at low prices. Another thing they are good at is using natural ingredients and they are not afraid to experiment.

WHAT IS K-BEAUTY?

K-Beauty is short for Korean Beauty and is a collective name for beauty from South Korea. Koreans are known for their radiant skin, which many people believe has to do with their genes.


The ideal is characterized by a skin that is clear, "porous", almost transparent and full of moisturized glow. The routine to achieve this is based on a 10-step routine and may also have deeper meaning than what is visually visible. Read more about the steps HERE.

WHY KOREAN PRODUCTS?

It is said that the Koreans are 10-25 years ahead of us Europeans in developing effective and natural skin care, and the products contain a lot fewer additives than the European ones. Effective products that are also very kind to the skin.


An incredibly popular ingredient in K-Beauty is snail mucus, as it does wonders on problem skin and has the ability to heal. Sometimes the products can contain up to 90% snail mucus.