AVEDA

AVEDA was founded by hairdresser Horst Rechelbacker in Minneapolis in 1978, and is both the first and the leading brand among Green Beauty and high-performance products.

Aveda creates high quality hair, skin and body care products for beauty experts and consumers. The innovation that combines botanical technologies with the principles of modern research and Ayurveda, ancient Indian medicine, develops high-performance products with pure essences from flowers and plants. All created with great respect for the Earth and with an extensive menu of ritual-based treatments for holistic beauty.

Over the years, Aveda has been a pioneer in new approaches to environmental responsibility in beauty and will continue to do so through an ambitious agenda that cares about the world we live in.

Latest reviews

  • Love this dry shampoo!!

    Shampowder Dry Shampoo 56 g

    This dry shampoo is great, it’s super effective, does not leave a lot of dust in the hair (if you use it correctly of course - I recommend not to pulverize directly onto the scalp but aim for the roots while slowly pressing the bottle, or to put the product in your hands and then apply to the roots) and allows you to not wash your hair for a long time after applying it! Bonus for me: I try to avoid using aerosol spray because it’s bad for the environment, so this bottle is perfect!

    Chlo3 days

  • Very good for hair that needs to be tamed a bit!

    Smooth Infusion Heat Styling Cream 150 ml

    For me with lots of volume, some frizz, and a few curls, this cream has been a total game changer! It tames the hair, smooths out the curls a bit, and reduces frizz. I usually apply it to wet hair after the shower, and if I need a little more moisture boost, I add a couple of pumps of Kerastase leave-in in combination with this. Then I usually finish with a few drops of hair oil, my hair becomes fantastic from this after-shower routine.

    Elin4 days

  • Love it

    Shampowder Dry Shampoo 56 g

    Found my go to dry shampoo. Long lasting, great product!

    Laura2 weeks

236 products
236 products
Customer service