AVEDA

AVEDA was founded by hairdresser Horst Rechelbacker in Minneapolis in 1978, and is both the first and the leading brand among Green Beauty and high-performance products.

Aveda creates high quality hair, skin and body care products for beauty experts and consumers. The innovation that combines botanical technologies with the principles of modern research and Ayurveda, ancient Indian medicine, develops high-performance products with pure essences from flowers and plants. All created with great respect for the Earth and with an extensive menu of ritual-based treatments for holistic beauty.

Over the years, Aveda has been a pioneer in new approaches to environmental responsibility in beauty and will continue to do so through an ambitious agenda that cares about the world we live in.

Popular products

Latest reviews

  • Super good strong hold gel for curls!

    Be Curly Advanced Coil Definer Gel 200 ml

    I have curly, Scandinavian hair with fine, but many strands – and Aveda's Coil Definer Gel works super well for my curls. It's marketed for tight curls, but works excellently for me with naturally curly, fine hair. Gives definition without weight – exactly what I want. Five stars! ✅ Contains no heavy oils like coconut oil or shea butter – which often weighs my hair down. I generally think it's a "problem" that many brands making curl products drown their formulas in oils and butters as if just because you have curly hair, it MUST be suitable. But even curly hair is different, and MY BEST curl products - like this one from Aveda - do not contain heavy ingredients or alternatively less of them. ✅ Has protein, which gives a little extra strength, texture, and volume ✅ Can dry both stiff and a little softer. Dries stiff, which gives clear definition if I use more product and dry with a diffuser – I scrunch out the stiffness when the hair is completely dry. If I use less product or mix it with curl cream, it dries softer. ✅ Economical and easy to distribute, especially with a little water in my hands. A bit pricey, so I really appreciate that it lasts a long time. ✅ CGM approved if you follow it. However, it lacks heat protection, so make sure you have that in your curl cream or something else if you are going to use heat tools!

    Mikaela1 week

  • Repair and protection

    Botanical repair Bond-Building Styling Creme 150 ml

    Love the fact that it repairs hair while providing heat protection ❤️ #lykoreview

    Maria2 weeks

  • my only hair MUST HAVE

    Be Curly Advanced Curl Perfecting Primer 200 ml

    was recommended this by my hairdresser, and wow life is not the same without it. My hair does not absorb any moisture, even with the heaviest treatments and products, but with this I finally get my hair styled and managed. Spray this in your hair after every wash, also combines with aveda nutriplenish daily moisturizing treatment! (but I think this is just as good alone as a primer). My hair doesn't tangle as easily and doesn't get so big, tangled, and dry on day 2+. Can now go to day 3-4 and still style my hair a bit. It becomes much smoother, softer, and holds together better which is a mega plus for my dry hair. I've been out for 1 week now, and you can really tell, so I ordered bottle 2 right away. This has saved my routine, highly recommended SO much.

    Martine3 weeks

236 products
236 products
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