AVEDA

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AVEDA was founded by hairdresser Horst Rechelbacker in Minneapolis in 1978, and is both the first and the leading brand among Green Beauty and high-performance products.

Aveda creates high quality hair, skin and body care products for beauty experts and consumers. The innovation that combines botanical technologies with the principles of modern research and Ayurveda, ancient Indian medicine, develops high-performance products with pure essences from flowers and plants. All created with great respect for the Earth and with an extensive menu of ritual-based treatments for holistic beauty.

Over the years, Aveda has been a pioneer in new approaches to environmental responsibility in beauty and will continue to do so through an ambitious agenda that cares about the world we live in.

Popular products

Latest reviews

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    Wow! Instant plumping!

    Advanced Botanical Kinetics Plumping Creme 50 ml

    First test, serum underneath and then the mask. I'm hooked!

    Hanna1 week

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    Best series for curls

    Be Curly Advanced Shampoo 250 ml

    I have worked my way through various brands while embracing my natural hair, which is somewhere between 2C and 3A curls/waves. I use shampoo, conditioner, and curl cream from this series and my hair looks absolutely fantastic! The only downside is that the series is very expensive, and 250ml runs out relatively quickly. Yes, the products are sometimes on sale, but unfortunately often sold out. With good reason :)

    Mari2 weeks

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    Perfect for curls

    Be Curly Advanced Co-Wash 350 ml

    I have tried many products for curly hair over time, but few have delivered as well as this co-wash from Aveda. The curls come out better, the hair feels hydrated and not washed out – something I have struggled with using other products. Recommended for anyone with curls looking for something that actually works!

    Mostafa1 month

228 products
228 products
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