Robert Powls is the name of the man behind the company Cloud Nine and the same man was also the mastermind behind ghd - a slightly revolutionary technology in hair care devices. He has refined and developed this technique, among other things, by using unique ceramic plates for cone-shaped straighteners, all flavored with a secret ingredient that gives the hair extra shine. But how he does it is actually irrelevant. The important thing is that we can enjoy the finished result. By buying products from Cloud Nine - regardless of whether they are straighteners, combs or rollers - you are guaranteed quality. Robert Powls does not give up until everyone is happy and neither do we at Lyko. That is why we are very proud to be able to offer Cloud Nine’s products to our customers.