Color Wow

The hair becomes soft and manageable, without extra products after washing. Looks freshly washed longer than with other shampoo/conditioner products I've tried.

Provides absolutely volume and a lovely, smooth feeling in the hair, but not better than the mousse I usually buy at the local grocery store for 60:- Therefore, I don't think it's worth the price given that it doesn't provide either more volume or hold than another much cheaper product.

Really good when applied and activated properly. My hair is smooth and shiny all the way until the next wash (holds really well regardless of climate and what I do between washes). I really enjoy the texture of my hair after using this. But definitely needs to be reapplied and reactivated after every wash. Does absolutely nothing on the 2nd wash if not reapplied regardless of whether I let my hair air dry, blow dry them or style them.