I've bought this five times now and will never spend money on expensive mascaras again. This can easily compete with others in the 400 kr class. I can easily build up with two layers to get volume and really full lashes. I've never experienced flaking with this, it stays on well all day and washes off easily with water. It's amazing! I love the thick brush that gives the lashes a lift when applying, only on the first use can it get a bit clumpy when there's a lot of product on the brush, just scrape off a bit more at the beginning and it goes well after that. Try it!