This red color was incredibly beautiful. It is strong and vibrant. It was very easy to apply since the cream is a bit thicker and easy to use. Just open a tube. No mixing needed. I left the color on for 2 hours (because I forgot I was coloring my hair) as it didn’t itch at all like some other hair colors do on me. Easy to rinse out. The conditioner afterward in the shower smelled really good. I am extremely satisfied and will definitely buy other colors from this brand! The review was conducted on behalf of Smartson – the tester received the product for free.