Catarina

  • Rating: 3 out of 5

    Could have been perfect but unfortunately flakes

    The Lash Idôle flutter extension matches in many ways exactly what I'm looking for in a mascara, small handy brush that separates each lash and covers even the shortest strands, gives no clumps, lengthens and can be built up in several layers, it also holds the curl well throughout the day. BUT it flakes and I end up with dark circles under my eyes after just a few hours, which is not acceptable, maybe it works better in cooler weather but right now it doesn't work.

    Translated from swedish

    1 product in post Could have been perfect but unfortunately flakes
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  • 7 months
    Rating: 5 out of 5

    Fantastic selection of Margareta

    You who complain that too few boxes were released and that Lyko should understand that infinitely many more than 600 would want to buy, do you really think that Lyko and MG don’t get it? This box cost 699 kr, which is basically the value of 1.5 products (and this contains 19 pieces + the toiletry bag) or a discount of OVER 83%. You realize that Lyko isn’t exactly making a huge profit with those numbers, right? The brands that are involved surely sponsor a lot, but just the work to create such a collaboration costs quite a bit. Releasing many more boxes, I simply don’t think is possible, neither for Lyko nor for the brands involved. The loss will likely be too great, but some 100 products work like marketing. Anyone who is more knowledgeable and knows how the work behind such a project works is welcome to enlighten me if I’m thinking wrong 💖

    Translated from swedish

    1 product in post Fantastic selection of Margareta
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    • 7 months
      I think the appeal of the boxes is that the number is limited. Limited. But the problem is the logistics and continuing to work on ecom traffic with how many can be in at the same time during the release. Perhaps you could be let in depending on your membership level during collaborative releases. Several sites also have as a solution that you cannot add the product to the cart when there is a limited number. What frustrates during releases is precisely the function of adding a product that is not available to the cart, as well as that it goes so far that customers proceed to the payment option. It probably isn't so much about the number, but the handling and the technical aspects. The time that the customer invests. It's disappointing when the text 'sold out' comes up, but it works the same way during campaigns in physical stores. Take Black Week as an example. Better to see that they are sold out than to be able to add more items than are in the cart. We live in a hybrid time when the customer wants to be able to do everything in a physical store in the digital space. But you can't physically add a product that is sold out to your cart. It takes time to work on such solutions. Sometimes several years if the whole system needs to be changed. It’s just about focusing correctly. More boxes next time won't solve the problem. An example of this is that Lyko did exactly that when the first K-beauty box was released. The next box came in so many copies that it took a long time before they were sold. Storage space costs and shelf warmers serve no purpose. That said, many suggestions from everyone over the years on lovables. Remember someone wrote that they wished it was a subscription service, that might be a smart and time-saving logistical solution?/student currently studying business development and marketing 😊

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