I participated in a test pilot through Smartson, and I received the product for free. I dyed my hair with the shade 10.1 Very light ash blonde. The dye's scent was neutral and very mild, and the pungent smell of ammonia was absent. The product was runnier than I was used to, and at first, I had a bit of trouble applying it. But precisely because of that, it was sufficient for my very long hair, even though I was a bit nervous beforehand. I didn't use the protective gloves that came with the package due to their clumsiness, but regular disposable gloves. While the dye was working, I felt a slight tingling on my scalp, but there were no other reactions.
My hair color is a mix of dark blonde translucent, and depending on the lighting, which shade the color leans towards. The hair dye really took hold of my healthy hair, even though I haven't dyed it in 4.5 years. After dyeing, my hair was reddish blonde, although I was almost platinum blonde at the root area. Generally, my problem when dyeing is yellowness, so I experienced the redness as a positive thing. After a wash with silver shampoo, the light color came out even better. The conditioner found in the dye package was really good; my hair became even shinier and silkier than it was before dyeing. There’s still enough left in the tube for several more washes.
I am really satisfied with the color, even though I assumed it would be a bit "cooler".