"Haircare doesn’t need to be complicated, it just needs to work." In 2011, ELEVEN Australia was born because of the need for uncomplicated hair products. Joey Scandizzo, one of the company's creative directors, is himself a stylist and owner of four hair salons. While working on the "floor" of his salons, on photo shoots and various fashion shows, he experienced the need for hair care products that his staff and customers could easily understand.
I have been using this shampoo for a good while now in combination with miracle hair treatment.
I have straight hair in the front and waves/curly hair in the back that tends to get frizzy. But this shampoo makes it not so frizzy in the back, but more straight, and together with both the hair mask and miracle hair treatment, it becomes very shiny and straight.