"Haircare doesn’t need to be complicated, it just needs to work."
In 2011, ELEVEN Australia was born because of the need for uncomplicated hair products. Joey Scandizzo, one of the company's creative directors, is himself a stylist and owner of four hair salons. While working on the "floor" of his salons, on photo shoots and various fashion shows, he experienced the need for hair care products that his staff and customers could easily understand.