In July 2017, Ella sewed the first scrunchie on her pink sewing machine in her student room. And that's how Ellastiek became the first scrunchie brand in the Netherlands. Ellastiek boost happiness by building a RESPONSIBLE fashion brand & creating colorful patterns with the WOW-feeling. We believe that happiness is for EVERYONE * from cotton fields, workers & the planet to consumers. We think out of the box, we are inclusive, we make responsible decisions and we boost happiness with our vision, prints and products.