Clean Beauty – skincare and makeup created for us

Florence by Mills is created with love by actress and model Millie Bobby Brown (aka Mills). Mills, known for her role in Stranger Things, is enjoying a very successful career in the makeup chair – and it has made her realise that beauty is really about loving and expressing ourselves. That’s why she named her brand after her grandmother Florence; a woman who embraced her life to the full and allowed herself to do things that made her happy.

The whole brand is about defining our own vision of beauty – without rules, beauty norms and beyond perfection. To dare to play with how we want to look and feel, and to really live.

Florence by Mills is a skincare and makeup range that’s fun, vegan and easy to use! A fairer and more enjoyable alternative for us and our friends. Because it's time the brands we buy make us happy to be our true selves.

Latest reviews

  • Better than Laneige

    Hit Snooze Lip Mask 10 ml

    I have been looking for a dupe for Laneige for a long time, as I think it was aaall too expensive for their lip mask jar. Bought this from Florence and LOVE it. Gelé consistency, little scent, and lasts for hours. Love, love, love. Prefer this over Laneige's 10/10 days

    Amalie Marie1 week

  • Good quality

    Wildly Me 30 ml

    Good quality in the bottle. Smells really good. Was afraid it would smell like lavender/body spray, but it doesn't at all. Very summery/spring-like. I've never known a scent like this before. I feel like the scent lingers on me for a long time.

    Amalie Marie1 week

  • Strong

    Pout Party Coffe Lip Scrub 15 ml

    I have never used a lip scrub before, but thought this one looked interesting. The consistency is quite firm, like a balm or so. The product is very economical, you only need a little bit. The scent is a bit special, I don't think it smells particularly good - even though I like both coffee and vanilla. When I applied/scrubbed it on my lips, I first thought it almost burned, it felt very strong. This calms down almost completely when you wipe off the excess. As soon as it has sunk in, the lips feel super soft. This is probably not for those who are very sensitive, as this one is a bit intense - but it does work. #lykoreview

    Jenny2 weeks

66 products
66 products

Super deal this weekend - 40% off Silk'n LED mask

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