Good Dye Young

GDY Hair Lightening Kit is the perfect prep for our semi-permanent dyes by gently and easily lifting hair color 3-5 levels and increasing hair's porosity to achieve the lightest base for the most vibrant color! Hair Lightening Kit contains a dust free powder lightener & 7,5% cream developer. The 7,5% volume cream developer is powerful enough to lift the color without compromising its integrity. The dust free powder contains soy protein and coconut oil that help to minimize damage and add moisture back to the hair during the lightening process.​

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, creativity, bold color and happiness about being who you are.

The kit includes:
– Dust-free powder lightener (30 g) & 7,5% cream developer (120 ml)
– Contains ingredients to help minimize damage and add moisture
– Vegan & gluten free

Use:
Step 1. Mix the pre-measured Powder and Developer until it's well blended. There should be no clumps. Not sure what to mix in? Try our Biodegradable Tool Kit!
Step 2. Hair should be dry and it’s best if hair is unwashed.
Step 3. Section your hair and apply the lightening mixture with a gloved hand or brush. (TIPS: saturate the hair and cover it when you finish, to keep the Lightener from drying out. When it dries, it stops working. Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears.)
Step 4. Let your hair process for no more than 50 minutes, until you achieve the desired tone. Check consistently (every 5-10 minutes) to evaluate the color lift.
Step 5. After you achieve the desired result, rinse and shampoo your hair thoroughly with warm water until you are sure all of the product is removed. Do NOT condition the hair, as your Semi-Permanent Dye will act like your conditioner when you apply.
Step 6. Wait at least 24 hours before any further lightening.
Step 7. Before coloring with GDY Semi-Permanent Dye, make sure hair is totally dry. When it is, you’re ready for color!

38 g + 120 ml