HAVU was born from the idea of pure cosmetics, drawing insight from nature: the simplicity of the product is inspired by Finland’s cool waters, silent woods, untouched blankets of snow and a clear morning’s sky.

Behind the concept of HAVU is the CEO Lumi Maunuvaara, who wanted to create something simultaneously luxurious and sustainable and came up with the idea while studying for her bachelor’s degree in chemical engineering in the Aalto University. The result was a natural cosmetics lipstick with a wooden container which pilot-batch was sold out within 24 hours of the launch.

The brand was established with a purpose of making quality cosmetics that would, throughout the whole manufacturing process until the end of the consumption, be one with nature without harming it. HAVU believes in transparency in the production process; they want you to know what you’re putting on your skin. All the products are bio-based and contain only natural waxes with no additional perfumes or preservatives.

The brand wants to inspire cosmetics brands to invest in ingredients that are good for the skin and for the nature. Simplicity, ethicalness, and curiosity – they are the three main values for HAVU Cosmetics.