Wilma Holmqvist created Hickap to enable a stress-free beauty routine that comes with joy and the silver lining in life. Skin care and self-care should be pleasurable, energizing and a boost in everyday life. Hickap makes sustainable, clean products – always 100% vegan and containing the most important ingredients to make your skin feel good. We’re part of the beauty industry, but we go our own way guided by values like freedom, inner beauty and wellbeing. We call it Unfake Beauty.

Our goal is to set new standards for just how wonderful and encouraging a beauty routine can feel. All our skincare products are dermatologically tested on sensitive skin – and produced in Sweden with focus on sustainability. Our ingredient philosophy is based on the tried and tested ingredients loved by your skin: hyaluronic acid, niacinamide and mildly exfoliating acids – together with a natural, nautical theme of innovative ingredients from the sea.

Welcome to Hickap world! Watch our tribute to authenticity in The Unfake Beauty Story and Vive la Liberté.